Comercialización e Investigación de Mercados

Latest additions:
2026-06-10
13:15
How can C2C secondhand platforms increase sellers’ willingness to pay a membership fee? A uses and gratifications approach Lucía-Palacios, Laura ; Pérez-López, Raúl - [Spanish Journal of Marketing - ESIC (2026), [21 pp.]- ISSN: 2444-9695]
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2026-06-10
13:15
Crafting a legacy: the integral role of product design and sustainability in luxury furniture brand heritage Bravo, Rafael ; Labarta, Nuria ; Pina, José Miguel - [Journal of Product and Brand Management (2026), 1-29- ISSN: 1061-0421]
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2026-06-10
13:15
TikTok influencers and followers’ engagement: the role of authentic leadership, immersion and inspiration Belanche, Daniel ; Barta, Sergio ; Jordán, Pau ; Fernández, Ana - [Technology in society 87 (2026), 103414 [17 pp.]- ISSN: 0160-791X]
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2026-06-10
13:15
The power of experiential messaging: how holistic content combinations drive social media engagement behaviors Lapresta-Romero, Sara ; Hernández-Ortega, Blanca ; Franco, José L. - [Journal of Internet Commerce (2026), 1-49- ISSN: 1533-2861]
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2026-06-10
13:15
Environmental disclosures and compulsory accounting standard: The case of Spanish annual reports Llena, F. ; Moneva, J.M. ; Hernández, B. - [Business Strategy and the Environment 16, 1 (2007), 50-63- ISSN: 0964-4733]
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2026-05-20
08:34
La gestión medioambiental en las empresas familiares: evidencia empírica sobre su propensión hacia la sostenibilidad Abardía Tosat, Ignacio ; Garcés-Ayerbe, Concepción ; Rivera-Torres, Pilar - [Journal of business (Lima) 17, 1 (2026), 131-159- ISSN: 2078-9424]
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2026-05-15
15:02
Drivers of engagement with influencer posts about tourism destinations on Instagram: the role of number of followers, destination connection and content sentiment Blanco-Moreno, Sofía ; González-Fernández, Ana M. ; Casaló, Luis V. - [Journal of Hospitality and Tourism Technology (2026), [26 pp.]- ISSN: 1757-9880]
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2026-04-22
08:39
Determinants of smoking: the role of cyberbullying victimization and smoking environments Escario, José-Julián ; Wilkinson, Anna V. ; Casaló, Luis V. ; Espejel-Blanco, Joel E. - [JOURNAL OF CHILD AND FAMILY STUDIES (2026), [12 pp.]- ISSN: 1062-1024]
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2026-04-18
10:53
Predicting filtration clogging behavior using machine learning and physicochemical parameters in final wine filtration processes Otarola, Luis Lillo ; de la Fuente-Mella, Hanns ; Domarchi, Alonso Peña ; Marzo Navarro, Mercedes ; Ceroni, José - [Separation and Purification Technology 394 (2026), 137628 [13 pp.]- ISSN: 1383-5866]
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2026-04-10
13:58
Spatial future ahead! Augmented reality and anticipated life consequences Barta, Sergio ; Reto ; Hinsch, Chris ; Kalantari, Mahdokht ; Krey, Nina ; Rauschnabel, Philipp - [Internet Research 36, 7 (2026), 127-148- ISSN: 1066-2243]
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