Comercialización e Investigación de Mercados

Latest additions:
2025-04-01
11:04
Determinantes del riesgo percibido y de la confianza inicial en el líder de un equipo de trabajo. Incidencia del entorno de trabajo y los rasgos del líder Guinalíu Blasco, Miguel ; Jordán Blasco, Pau - [Contabilidad y Negocios 8, 16 (2013), 61-78- ISSN: 1992-1896]
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2025-04-01
11:04
Combining channels to make smart purchases: The role of webrooming and showrooming Flavián, Carlos ; Gurrea, Raquel ; Orús, Carlos - [Journal of Retailing and Consumer Services 52 (2020), 101923 [11 pp.]- ISSN: 0969-6989]
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2025-04-01
11:04
Building trust in the leader of virtual work teams Guinalíu, M. ; Jordán, P. - [Spanish Journal of Marketing - ESIC 20, 1 (2016), 58-70- ISSN: 2444-9695]
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2025-03-26
14:03
Examining the effects of robots'' physical appearance, warmth, and competence in frontline services: The Humanness-Value-Loyalty model Belanche D. ; Casaló L.V. ; Schepers J. ; Flavián C. - [PSYCHOLOGY & MARKETING 38, 12 (2021), 2357-2376- ISSN: 0742-6046]
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2025-03-26
14:03
The transformation of data marketing: How an ethical lens on consumer data collection shapes the future of marketing Hemker, S. ; Herrando, C. ; Constantinides, E. - [Sustainability (Switzerland) 13, 20 (2021), 11208 [13 pp.]- ISSN: 2071-1050]
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2025-03-26
14:03
The influence of eWOM. Analyzing its characteristics and consequences, and future research linesLa influencia de eWOM. Analizando sus caracteristicas, consecuencas y futuras lineas de investigación Akdim K. - [Spanish Journal of Marketing - ESIC 25, 2 (2021), 237-257- ISSN: 2444-9695]
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2025-03-26
14:03
An experiential perspective on uncertainty in peer-to-peer platform services Pérez López, Raúl ; Yrjölä, Mika ; Becker, Larissa ; Panina, Ekaterina ; Saarijärvi, Hannu - [Journal of Service Management 36, 6 (2025), 29-52- ISSN: 1757-5818]
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2025-03-19
14:32
Intelligence and humanness as key drivers of service value in Generative AI chatbots Casaló, Luis V. ; Millastre-Valencia, Paola ; Belanche, Daniel ; Flavián, Carlos - [International Journal of Hospitality Management 128 (2025), 104130 [13 pp.]- ISSN: 0278-4319]
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2025-03-19
14:31
Smart speaker recommendations: impact of gender congruence and amount of information on users'' engagement and choice Romero J. ; Ruiz-Equihua D. ; Loureiro S.M.C. ; Casaló L.V. - [Frontiers in Psychology 12 (2021), 659994 [10 pp.]- ISSN: 1664-1078]
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2025-03-19
14:31
When lack of food waste concern curbs youths’ intention to reduce it: the role of nudging as a solution Fraj-Andrés, Elena ; Herrando, Carolina ; Lucia-Palacios, Laura ; Pérez-López, Raúl - [Journal of Social Marketing (2025), 1-21- ISSN: 2042-6763]
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