Comercialización e Investigación de Mercados

Últimas incorporaciones:
2025-02-14
14:07
Combining sources of information to increase survey response rates Guinalíu, Miguel ; Díaz de Rada, Vidal - [Spanish Journal of Marketing - ESIC 25, 1 (2020), 29-45- ISSN: 2444-9695]
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2025-02-10
08:32
Profile of a Consumer Who Is Willing to Participate in Circular Business Models: The Case of Clothing Rental Grilló-Méndez, Ana ; Marzo-Navarro, Mercedes ; Pedraja-Iglesias, Marta - [Fashion Practice (2025), [29 pp.]- ISSN: 1756-9389]
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2025-01-30
16:20
Enhancing user engagement: The role of gamification in mobile apps Bitrián P. ; Buil I. ; Catalán S. - [Journal of Business Research 132 (2021), 170-185- ISSN: 0148-2963]
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2025-01-23
14:52
Encouraging altruistic user-generated content in gamified review platforms Buil, Isabel ; Catalán, Sara ; Oliveira, Tiago - [Internet Research (2024), [29 pp.]- ISSN: 1066-2243]
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2025-01-22
14:49
How much does the business development of circular eco-efficient practices improve by shaking stakeholders up? Garcés-Ayerbe, Concepción ; Rivera Torres, Pilar ; Darmandieu, Aurore - [Business Ethics, Environment and Responsibility Early View (2024), [16 pp.]- ISSN: 2694-6416]
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2025-01-22
14:49
The influence of generic-academic competences on satisfaction and loyalty: the view of two key actors in higher education Borraz-Mora, J. ; Hernandez-Ortega, B. ; Melguizo-Garde, M. - [Journal of Higher Education Policy and Management 42, 5 (2020), 563-578- ISSN: 1360-080X]
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2025-01-21
14:47
How destination image projected on social media influences online sales of tourism services: exploring the moderating role of tourists’ experience Hernández-Ortega, Blanca ; Herrero, Ángel ; San Martín, Héctor ; Franco, José L. - [CURRENT ISSUES IN TOURISM (2024), [8 pp.]- ISSN: 1368-3500]
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2025-01-21
14:47
Can the co-creation of local food products be a key factor in rural development? Fandos-Herrera, Carmina ; Mercadé-Melé, Pere ; Rubio Pastor, María Ángeles - [BRITISH FOOD JOURNAL 127, 2 (2025), 624-642- ISSN: 0007-070X]
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2025-01-20
14:56
Philanthropy scandals and regular donations: the role of email marketing communications Minguez, Ana ; Sese, F. Javier - [Journal of Marketing Management 36, 15-16 (2023), 1592-1619- ISSN: 0267-257X]
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2025-01-17
14:45
How does relationship length influence donation amount over time for regular members of nonprofit organizations – the moderating role of donation frequency Minguez Penalva, A. ; Sese Oliván, F. J. - [Journal of Service Theory and Practice 32, 3 (2022), 432-451- ISSN: 2055-6225]
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