Comercialización e Investigación de Mercados

Últimas incorporaciones:
2025-03-13
08:43
Research note: Evidence of employment niches in tourism - An intra-regional approach Rived, R. A. ; Alvarez, M. A. G. ; Ballarín, G. L. - [TOURISM ECONOMICS 19, 3 (2013), 707-717- ISSN: 1354-8166]
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2025-03-07
09:38
Individual differences in perceiving disinformation sharing as opinion leadership: Effects of dark triad traits, need for uniqueness, and green identity Wallace, Elaine ; Buil, Isabel - [Personality and Individual Differences 238 (2025), 113105 [6 pp.]- ISSN: 0191-8869]
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2025-02-21
10:13
Por qué es importante gestionar bien los olores (buenos y malos) en las empresas Rivera Torres, María Pilar ; Sáenz Royo, Carlos ; Muñoz Sánchez, Fernando ; Fleta Zaragozano, Jesús ; Fleta Asín, Jorge - [The Conversation (Ed. Española) (2024), 1-5- ISSN: ]
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2025-02-21
10:13
¿Bajarán los precios del aceite de oliva en España con la supresión del IVA? Garcés Ayerbe, Conchita ; Sáenz Royo, Carlos ; Muñoz Sánchez, Fernando ; Rodríguez Martínez, Gerardo ; Fleta Zaragozano, Jesús ; Fleta Asín, Jorge ; Moreno Aznar, Luis Alberto ; Rivera Torres, María Pilar - [The Conversation (Ed. Española) (2024), 1-5- ISSN: ]
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2025-02-14
14:07
Combining sources of information to increase survey response rates Guinalíu, Miguel ; Díaz de Rada, Vidal - [Spanish Journal of Marketing - ESIC 25, 1 (2020), 29-45- ISSN: 2444-9695]
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2025-02-10
08:32
Profile of a Consumer Who Is Willing to Participate in Circular Business Models: The Case of Clothing Rental Grilló-Méndez, Ana ; Marzo-Navarro, Mercedes ; Pedraja-Iglesias, Marta - [Fashion Practice (2025), [29 pp.]- ISSN: 1756-9389]
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2025-01-30
16:20
Enhancing user engagement: The role of gamification in mobile apps Bitrián P. ; Buil I. ; Catalán S. - [Journal of Business Research 132 (2021), 170-185- ISSN: 0148-2963]
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2025-01-23
14:52
Encouraging altruistic user-generated content in gamified review platforms Buil, Isabel ; Catalán, Sara ; Oliveira, Tiago - [Internet Research (2024), [29 pp.]- ISSN: 1066-2243]
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2025-01-22
14:49
How much does the business development of circular eco-efficient practices improve by shaking stakeholders up? Garcés-Ayerbe, Concepción ; Rivera Torres, Pilar ; Darmandieu, Aurore - [Business Ethics, Environment and Responsibility Early View (2024), [16 pp.]- ISSN: 2694-6416]
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2025-01-22
14:49
The influence of generic-academic competences on satisfaction and loyalty: the view of two key actors in higher education Borraz-Mora, J. ; Hernandez-Ortega, B. ; Melguizo-Garde, M. - [Journal of Higher Education Policy and Management 42, 5 (2020), 563-578- ISSN: 1360-080X]
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