000101601 001__ 101601 000101601 005__ 20210902121611.0 000101601 0247_ $$2doi$$a10.1016/j.jretconser.2019.101999 000101601 0248_ $$2sideral$$a115720 000101601 037__ $$aART-2020-115720 000101601 041__ $$aeng 000101601 100__ $$0(orcid)0000-0003-3036-4801$$aBallco, Petjon 000101601 245__ $$aDo market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country 000101601 260__ $$c2020 000101601 5060_ $$aAccess copy available to the general public$$fUnrestricted 000101601 5203_ $$aThe objective of this research is to examine whether there is a relationship between the value of attributes based on the market price and on consumer utilities. To address this objective, the results from a hedonic price (HP) approach are combined with the actual consumer utilities from a real choice experiment (RCE) for extra virgin olive oil (EVOO) attributes. The results indicate that the origin of production attribute positively influences consumer utility and it is also positively related to market EVOO prices. Conversely, the PDO quality certification positively influences consumer utility and willingness to pay, although it is not related to EVOO prices in the real market. 000101601 536__ $$9info:eu-repo/grantAgreement/ES/DGA/FITE-2014-454A 000101601 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/ 000101601 590__ $$a7.135$$b2020 000101601 591__ $$aBUSINESS$$b32 / 153 = 0.209$$c2020$$dQ1$$eT1 000101601 592__ $$a1.568$$b2020 000101601 593__ $$aMarketing$$c2020$$dQ1 000101601 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion 000101601 700__ $$0(orcid)0000-0003-3096-302X$$aGracia, Azucena$$uUniversidad de Zaragoza 000101601 7102_ $$15011$$2235$$aUniversidad de Zaragoza$$bDpto. CC.Agrar.y Medio Natural$$cÁrea Econom.Sociol.Polit.Agra. 000101601 773__ $$g53 (2020), 101999 [11 pp.]$$pJ. retail. consum. serv.$$tJournal of retailing and consumer services$$x0969-6989 000101601 8564_ $$s953285$$uhttps://zaguan.unizar.es/record/101601/files/texto_completo.pdf$$yPostprint 000101601 8564_ $$s2545091$$uhttps://zaguan.unizar.es/record/101601/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000101601 909CO $$ooai:zaguan.unizar.es:101601$$particulos$$pdriver 000101601 951__ $$a2021-09-02-08:40:53 000101601 980__ $$aARTICLE