Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country
Ballco, Petjon ; Gracia, Azucena (Universidad de Zaragoza)
Resumen: The objective of this research is to examine whether there is a relationship between the value of attributes based on the market price and on consumer utilities. To address this objective, the results from a hedonic price (HP) approach are combined with the actual consumer utilities from a real choice experiment (RCE) for extra virgin olive oil (EVOO) attributes. The results indicate that the origin of production attribute positively influences consumer utility and it is also positively related to market EVOO prices. Conversely, the PDO quality certification positively influences consumer utility and willingness to pay, although it is not related to EVOO prices in the real market.
Idioma: Inglés
DOI: 10.1016/j.jretconser.2019.101999
Año: 2020
Publicado en: Journal of retailing and consumer services 53 (2020), 101999 [11 pp.]
ISSN: 0969-6989
Factor impacto JCR: 7.135 (2020)
Categ. JCR: BUSINESS rank: 32 / 153 = 0.209 (2020) - Q1 - T1
Factor impacto SCIMAGO: 1.568 - Marketing (Q1)
Financiación: info:eu-repo/grantAgreement/ES/DGA/FITE-2014-454A
Tipo y forma: Article (PostPrint)
Área (Departamento): Área Econom.Sociol.Polit.Agra. (Dpto. CC.Agrar.y Medio Natural)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes. If you remix, transform, or build upon the material, you may not distribute the modified material.
Exportado de SIDERAL (2021-09-02-08:40:53)
Idioma: Inglés
DOI: 10.1016/j.jretconser.2019.101999
Año: 2020
Publicado en: Journal of retailing and consumer services 53 (2020), 101999 [11 pp.]
ISSN: 0969-6989
Factor impacto JCR: 7.135 (2020)
Categ. JCR: BUSINESS rank: 32 / 153 = 0.209 (2020) - Q1 - T1
Factor impacto SCIMAGO: 1.568 - Marketing (Q1)
Financiación: info:eu-repo/grantAgreement/ES/DGA/FITE-2014-454A
Tipo y forma: Article (PostPrint)
Área (Departamento): Área Econom.Sociol.Polit.Agra. (Dpto. CC.Agrar.y Medio Natural)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes. If you remix, transform, or build upon the material, you may not distribute the modified material. Exportado de SIDERAL (2021-09-02-08:40:53)
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Record created 2021-05-13, last modified 2021-09-02