| TAZ-TFG-2021-1692 |
Análisis Estratégico de Swift English School
Fernández del Campo Fernández-Urrutia, Lucía
Fuentelsaz Lamata, Lucio (dir.) ; Ferrer Serrano, Marta (dir.)
Universidad de Zaragoza,
ECON,
2021
Departamento de Dirección y Organización de Empresas, Área de Organización de Empresas
Graduado en Administración y Dirección de Empresas
Resumen: In this study, a model of strategy implemented by a well-known English academy, is analysed to better understand and disclose the reasons behind its successful performance.
The main purpose of the research reported here is to get to know what are the most successful strategic factors that Swift currently has and which of those have helped it to achieve its leading position in the market where it is operating.
In order to analyse its strategy, a variety of different theoretical, analytical and criteria models have been used, such as Abell criteria, Pestel, Michael Porter´s 5 forces and Swot Analysis. Data from 4 similar academies have also been collected to compare and better contrast. And last but not least, several meetings with the owner of Swift, have been of great help in obtaining a valuable perspective and insight data.
The results and findings of this study provide support to a defined and well-structured business strategy together with a profound understanding that can guarantee the success of any corporation.
The main purpose of the research reported here is to get to know what are the most successful strategic factors that Swift currently has and which of those have helped it to achieve its leading position in the market where it is operating.
In order to analyse its strategy, a variety of different theoretical, analytical and criteria models have been used, such as Abell criteria, Pestel, Michael Porter´s 5 forces and Swot Analysis. Data from 4 similar academies have also been collected to compare and better contrast. And last but not least, several meetings with the owner of Swift, have been of great help in obtaining a valuable perspective and insight data.
The results and findings of this study provide support to a defined and well-structured business strategy together with a profound understanding that can guarantee the success of any corporation.
Tipo de Trabajo Académico: Trabajo Fin de Grado
Enlace permanente:
El registro pertenece a las siguientes colecciones:
Trabajos académicos > Trabajos Académicos por Centro > Facultad de Economía y Empresa
Trabajos académicos > Trabajos fin de grado