000106969 001__ 106969 000106969 005__ 20210909132522.0 000106969 037__ $$aTAZ-TFG-2021-1692 000106969 041__ $$aeng 000106969 1001_ $$aFernández del Campo Fernández-Urrutia, Lucía 000106969 24200 $$aStrategic Analysis of Swift English School 000106969 24500 $$aAnálisis Estratégico de Swift English School 000106969 260__ $$aZaragoza$$bUniversidad de Zaragoza$$c2021 000106969 506__ $$aby-nc-sa$$bCreative Commons$$c3.0$$uhttp://creativecommons.org/licenses/by-nc-sa/3.0/ 000106969 520__ $$aIn this study, a model of strategy implemented by a well-known English academy, is analysed to better understand and disclose the reasons behind its successful performance.<br />The main purpose of the research reported here is to get to know what are the most successful strategic factors that Swift currently has and which of those have helped it to achieve its leading position in the market where it is operating.<br />In order to analyse its strategy, a variety of different theoretical, analytical and criteria models have been used, such as Abell criteria, Pestel, Michael Porter´s 5 forces and Swot Analysis. Data from 4 similar academies have also been collected to compare and better contrast. And last but not least, several meetings with the owner of Swift, have been of great help in obtaining a valuable perspective and insight data.<br />The results and findings of this study provide support to a defined and well-structured business strategy together with a profound understanding that can guarantee the success of any corporation.<br /><br /> 000106969 521__ $$aGraduado en Administración y Dirección de Empresas 000106969 540__ $$aDerechos regulados por licencia Creative Commons 000106969 700__ $$aFuentelsaz Lamata, Lucio$$edir. 000106969 700__ $$aFerrer Serrano, Marta$$edir. 000106969 7102_ $$aUniversidad de Zaragoza$$bDirección y Organización de Empresas$$cOrganización de Empresas 000106969 8560_ $$f755159@unizar.es 000106969 8564_ $$s1010962$$uhttps://zaguan.unizar.es/record/106969/files/TAZ-TFG-2021-1692.pdf$$yMemoria (eng) 000106969 909CO $$ooai:zaguan.unizar.es:106969$$pdriver$$ptrabajos-fin-grado 000106969 950__ $$a 000106969 951__ $$adeposita:2021-09-09 000106969 980__ $$aTAZ$$bTFG$$cECON 000106969 999__ $$a20210618183756.CREATION_DATE