000117724 001__ 117724
000117724 005__ 20220725102146.0
000117724 037__ $$aTAZ-TFM-2022-341
000117724 041__ $$aeng
000117724 1001_ $$aLope Ruiz, Eduardo
000117724 24200 $$aPlatform Research Review: Integration with Human-Complemented Platforms and Potential Avenues
000117724 24500 $$aRevisión de la Literatura de Plataformas: Integración con las Plataformas Complementadas por Humanos y Posibles Avenidas
000117724 260__ $$aZaragoza$$bUniversidad de Zaragoza$$c2022
000117724 500__ $$aResumen disponible también en español
000117724 506__ $$aby-nc-sa$$bCreative Commons$$c3.0$$uhttp://creativecommons.org/licenses/by-nc-sa/3.0/
000117724 520__ $$aThe aim of this dissertation is to perform a profound literature review on platform competition through a systematic analysis of the main tendencies, characteristics and topics that have been addressed historically. In order to do so, the literature review will examine aspects such as the types of platforms, the research interest around them, the main concerns and the key themes addressed throughout the past years. The present study also has the objective of examining the role of the newly proposed concept of “human-complemented platforms” through the example of Twitch, integrating this way the current digital context with the platform competition research themes. Afterwards, the predicted future of platform research is briefly studied, preceding the conclusion of this paper. The theoretical findings point towards the relevance of complementors (and content creators) in the platform ecosystem and, most importantly, towards the need for an efficient platform management that benefits all market participants.<br /><br />
000117724 521__ $$aMáster Universitario en Dirección, Estrategia y Markéting
000117724 540__ $$aDerechos regulados por licencia Creative Commons
000117724 700__ $$aMaícas López, Juan$$edir.
000117724 7102_ $$aUniversidad de Zaragoza$$bDirección y Organización de Empresas$$cOrganización de Empresas
000117724 8560_ $$f757342@unizar.es
000117724 8564_ $$s859061$$uhttps://zaguan.unizar.es/record/117724/files/TAZ-TFM-2022-341.pdf$$yMemoria (eng)
000117724 909CO $$ooai:zaguan.unizar.es:117724$$pdriver$$ptrabajos-fin-master
000117724 950__ $$a
000117724 951__ $$adeposita:2022-07-25
000117724 980__ $$aTAZ$$bTFM$$cECON
000117724 999__ $$a20220627095815.CREATION_DATE