Repositorio Institucional de Documentos

@article{Ibáñez-Sánchez:121309,
      author        = "Ibáñez-Sánchez, Sergio and Flavián, Marta and Casaló,
                       Luis V. and Belanche, Daniel",
      title         = "{Influencers and brands successful collaborations: A
                       mutual reinforcement to promote products and services on
                       social media}",
      year          = "2022",
}