000121354 001__ 121354 000121354 005__ 20231023123346.0 000121354 0247_ $$2doi$$a10.5295/cdg.211629pb 000121354 0248_ $$2sideral$$a132126 000121354 037__ $$aART-2023-132126 000121354 041__ $$aeng 000121354 100__ $$0(orcid)0000-0001-6325-6773$$aBitrián, Paula$$uUniversidad de Zaragoza 000121354 245__ $$aThe motivational power of mobile gamified exercise apps 000121354 260__ $$c2023 000121354 5060_ $$aAccess copy available to the general public$$fUnrestricted 000121354 5203_ $$aThis study analyses how gamification motivates users of gamified mobile exercise apps and enhances their health. Data from 276 Fitbit users were analysed using structural equation modelling. The findings showed that feelings of competence and autonomy arise when exercise apps include achievement and progression-oriented affordances, and that feelings of relatedness arise with social, immersion and achievement and progression-oriented affordances. They also revealed that exercise apps should satisfy the needs for competence and relatedness to develop individuals’ intrinsic motivation, which in turn leads to greater physical, mental and social health. These findings offer insights for managers in this industry. 000121354 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S54-20R-GENERES Group$$9info:eu-repo/grantAgreement/ES/MCIU/FPU19-01471$$9info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-P 000121354 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/ 000121354 592__ $$a0.194$$b2022 000121354 593__ $$aBusiness, Management and Accounting (miscellaneous)$$c2022$$dQ3 000121354 593__ $$aEconomics, Econometrics and Finance (miscellaneous)$$c2022$$dQ3 000121354 593__ $$aIndustrial Relations$$c2022$$dQ3 000121354 593__ $$aOrganizational Behavior and Human Resource Management$$c2022$$dQ4 000121354 593__ $$aMarketing$$c2022$$dQ4 000121354 593__ $$aStrategy and Management$$c2022$$dQ4 000121354 593__ $$aBusiness and International Management$$c2022$$dQ4 000121354 593__ $$aFinance$$c2022$$dQ4 000121354 594__ $$a1.6$$b2022 000121354 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion 000121354 700__ $$0(orcid)0000-0001-6631-8909$$aBuil, Isabel$$uUniversidad de Zaragoza 000121354 700__ $$0(orcid)0000-0001-5268-1723$$aCatalán, Sara$$uUniversidad de Zaragoza 000121354 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000121354 773__ $$g23, 2 (2023), 21-36$$pCuad. gest. (Bilbao)$$tCuadernos de Gestion$$x1131-6837 000121354 8564_ $$s388281$$uhttps://zaguan.unizar.es/record/121354/files/texto_completo.pdf$$yVersión publicada 000121354 8564_ $$s1776009$$uhttps://zaguan.unizar.es/record/121354/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada 000121354 909CO $$ooai:zaguan.unizar.es:121354$$particulos$$pdriver 000121354 951__ $$a2023-10-23-12:22:59 000121354 980__ $$aARTICLE