The motivational power of mobile gamified exercise apps

Bitrián, Paula (Universidad de Zaragoza) ; Buil, Isabel (Universidad de Zaragoza) ; Catalán, Sara (Universidad de Zaragoza)

Resumen: This study analyses how gamification motivates users of gamified mobile exercise apps and enhances their health. Data from 276 Fitbit users were analysed using structural equation modelling. The findings showed that feelings of competence and autonomy arise when exercise apps include achievement and progression-oriented affordances, and that feelings of relatedness arise with social, immersion and achievement and progression-oriented affordances. They also revealed that exercise apps should satisfy the needs for competence and relatedness to develop individuals’ intrinsic motivation, which in turn leads to greater physical, mental and social health. These findings offer insights for managers in this industry.

Idioma: Inglés

DOI: 10.5295/cdg.211629pb

Año: 2023

Publicado en: Cuadernos de Gestion 23, 2 (2023), 21-36
ISSN: 1131-6837

Factor impacto CITESCORE: 1.6 - Economics, Econometrics and Finance (Q3) - Business, Management and Accounting (Q3)

Factor impacto SCIMAGO: 0.194 - Business, Management and Accounting (miscellaneous) (Q3) - Economics, Econometrics and Finance (miscellaneous) (Q3) - Industrial Relations (Q3) - Organizational Behavior and Human Resource Management (Q4) - Marketing (Q4) - Strategy and Management (Q4) - Business and International Management (Q4) - Finance (Q4)

Financiación: info:eu-repo/grantAgreement/ES/DGA/S54-20R-GENERES Group
Financiación: info:eu-repo/grantAgreement/ES/MCIU/FPU19-01471
Financiación: info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-P

Tipo y forma: Artículo (Versión definitiva)

Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)