| Accueil > articulos > Influencer marketing on TikTok: the effectiveness of humor and followers’ hedonic experience > BibTeX |
@article{Barta:121367,
author = "Barta, Sergio and Belanche, Daniel and Fernández, Ana and
Flavián, Marta",
title = "{Influencer marketing on TikTok: the effectiveness of
humor and followers’ hedonic experience}",
year = "2023",
}