000121421 001__ 121421
000121421 005__ 20241125101128.0
000121421 0247_ $$2doi$$a10.1002/mar.21767
000121421 0248_ $$2sideral$$a131765
000121421 037__ $$aART-2023-131765
000121421 041__ $$aeng
000121421 100__ $$aDwivedi, Yogesh K.
000121421 245__ $$aMetaverse marketing: How the metaverse will shape the future of consumer research and practice
000121421 260__ $$c2023
000121421 5060_ $$aAccess copy available to the general public$$fUnrestricted
000121421 5203_ $$aThe initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketing-focused discourse on the key challenges and transformative opportunities for marketers. Drawing on insights from expert contributors, this study examines the marketing implications of the hypothetical widespread adoption of the metaverse. We identify new research directions and propose a new framework offering valuable contributions for academia, practice, and policy makers. Our future research agenda culminates in a checklist for researchers which clarifies how the metaverse can be beneficial to digital marketing and advertising, branding, services, value creation, and consumer wellbeing.
000121421 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/
000121421 590__ $$a8.9$$b2023
000121421 592__ $$a2.76$$b2023
000121421 591__ $$aPSYCHOLOGY, APPLIED$$b6 / 113 = 0.053$$c2023$$dQ1$$eT1
000121421 593__ $$aMarketing$$c2023$$dQ1
000121421 591__ $$aBUSINESS$$b19 / 304 = 0.062$$c2023$$dQ1$$eT1
000121421 593__ $$aApplied Psychology$$c2023$$dQ1
000121421 594__ $$a12.1$$b2023
000121421 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000121421 700__ $$aHughes, Laurie
000121421 700__ $$aWang, Yichuan
000121421 700__ $$aAlalwan, Ali A.
000121421 700__ $$aAhn, Sun J. (Grace)
000121421 700__ $$aBalakrishnan, Janarthanan
000121421 700__ $$0(orcid)0000-0001-8353-3870$$aBarta, Sergio$$uUniversidad de Zaragoza
000121421 700__ $$aBelk, Russell
000121421 700__ $$aBuhalis, Dimitrios
000121421 700__ $$aDutot, Vincent
000121421 700__ $$aFelix, Reto
000121421 700__ $$aFilieri, Raffaele
000121421 700__ $$0(orcid)0000-0001-7118-9013$$aFlavián, Carlos$$uUniversidad de Zaragoza
000121421 700__ $$aGustafsson, Anders
000121421 700__ $$aHinsch, Chris
000121421 700__ $$aHollensen, Svend
000121421 700__ $$aJain, Varsha
000121421 700__ $$aKim, Jooyoung
000121421 700__ $$aKrishen, Anjala S.
000121421 700__ $$aLartey, Jared O.
000121421 700__ $$aPandey, Neeraj
000121421 700__ $$aRibeiro-Navarrete, Samuel
000121421 700__ $$aRaman, Ramakrishnan
000121421 700__ $$aRauschnabel, Philipp A.
000121421 700__ $$aSharma, Amalesh
000121421 700__ $$aSigala, Marianna
000121421 700__ $$aVeloutsou, Cleopatra
000121421 700__ $$aWirtz, Jochen
000121421 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000121421 773__ $$g40, 4 (2023), 750-776$$pPsychol. mark.$$tPSYCHOLOGY & MARKETING$$x0742-6046
000121421 8564_ $$s2016228$$uhttps://zaguan.unizar.es/record/121421/files/texto_completo.pdf$$yVersión publicada
000121421 8564_ $$s1869629$$uhttps://zaguan.unizar.es/record/121421/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000121421 909CO $$ooai:zaguan.unizar.es:121421$$particulos$$pdriver
000121421 951__ $$a2024-11-22-11:58:08
000121421 980__ $$aARTICLE