Universidad de Zaragoza Repository

@article{Dwivedi:121421,
      author        = "Dwivedi, Yogesh K. and Hughes, Laurie and Wang, Yichuan
                       and Alalwan, Ali A. and Ahn, Sun J. (Grace) and
                       Balakrishnan, Janarthanan and Barta, Sergio and Belk,
                       Russell and Buhalis, Dimitrios and Dutot, Vincent and
                       Felix, Reto and Filieri, Raffaele and Flavián, Carlos and
                       Gustafsson, Anders and Hinsch, Chris and Hollensen, Svend
                       and Jain, Varsha and Kim, Jooyoung and Krishen, Anjala S.
                       and Lartey, Jared O. and Pandey, Neeraj and
                       Ribeiro-Navarrete, Samuel and Raman, Ramakrishnan and
                       Rauschnabel, Philipp A. and Sharma, Amalesh and Sigala,
                       Marianna and Veloutsou, Cleopatra and Wirtz, Jochen",
      title         = "{Metaverse marketing: How the metaverse will shape the
                       future of consumer research and practice}",
      year          = "2023",
}