Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination

Flavian, Carlos (Universidad de Zaragoza) ; Ibañez-Sanchez, Sergio (Universidad de Zaragoza) ; Orus, Carlos (Universidad de Zaragoza)

Resumen: Virtual reality devices create a high integration of technologies with human senses. However, few studies analyze how embodied technologies affect customer pre-experiences with a destination. Results from a lab experiment show that compared to desktop PC and mobile phones, VR head-mounted displays generate more immersive experiences, higher sensory stimulation, more engagement, and higher behavioral intentions toward the destination. Immersion and sensory stimulation mediate the effects of technological embodiment on engagement and behavioral intentions. Furthermore, active (versus passive) tourism content strengthens these effects. Our results stress the role of technological embodiment to generate effective pre-experiences with potential tourists'' destinations.

Idioma: Inglés

DOI: 10.1080/10548408.2019.1618781

Año: 2019

Publicado en: JOURNAL OF TRAVEL & TOURISM MARKETING 36, 7 (2019), 847-863
ISSN: 1054-8408

Factor impacto JCR: 4.097 (2019)

Categ. JCR: HOSPITALITY, LEISURE, SPORT & TOURISM rank: 11 / 56 = 0.196 (2019) - Q1 - T1

Factor impacto SCIMAGO: 1.487 - Tourism, Leisure and Hospitality Management (Q1) - Marketing (Q1)

Tipo y forma: Article (PostPrint)

Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)