How corporate social responsibility influences consumer behavior: An empirical analysis in the Spanish agrifood sector

Mercadé-Melé, P. ; Fandos-Herrera, C. (Universidad de Zaragoza) ; Velasco-Gómez, S.

Resumen: This study analyzes how corporate social responsibility (CSR) influences consumer behavior in the case of the Spanish agrifood sector. The originality of the study resides in the proposed model that explains that CSR influences perceptions of food safety and health, and quality, and that this perceived quality influences consumer behavior, that is, satisfaction and loyalty. Structural equation modeling was used to analyze the data from 295 personal interviews; satisfactory results were obtained for all the proposed relationships. Therefore, we suggest that, to achieve consumer loyalty, agrifood companies should orient their strategies toward creating sustainable relationships based on CSR actions. Other academic and management implications are proposed to complete the paper. [EconLit Citations: M14, M310, Q13].

Idioma: Inglés

DOI: 10.1002/agr.21693

Año: 2021

Publicado en: Agribusiness 37, 3 (2021), 590-611
ISSN: 0742-4477

Factor impacto JCR: 2.841 (2021)

Categ. JCR: ECONOMICS rank: 133 / 381 = 0.349 (2021) - Q2 - T2
Categ. JCR: AGRICULTURAL ECONOMICS & POLICY rank: 14 / 22 = 0.636 (2021) - Q3 - T2
Categ. JCR: FOOD SCIENCE & TECHNOLOGY rank: 85 / 144 = 0.59 (2021) - Q3 - T2

Factor impacto CITESCORE: 4.1 - Agricultural and Biological Sciences (Q1) - Economics, Econometrics and Finance (Q1) - Social Sciences (Q1)

Factor impacto SCIMAGO: 0.751 - Agronomy and Crop Science (Q1) - Geography, Planning and Development (Q1) - Economics and Econometrics (Q1) - Animal Science and Zoology (Q1)

Financiación: info:eu-repo/grantAgreement/ES/DGA-FSE/S46-METODO Group
Financiación: info:eu-repo/grantAgreement/ES/MCIU/PID2019-105468RB-I00

Tipo y forma: Artículo (PostPrint)

Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)