Analysis of antecedents and consequences of memorable tourist experiences (MTEs): A Spanish case study

Anía Melón, M.P. ; Fandos-Herrera, C. (Universidad de Zaragoza) ; Gurrea Sarasa, R. (Universidad de Zaragoza)

Resumen: Competition in the tourism industry has intensified over the years and the process of searching for information when choosing a tourist destination has become more important. The most valuable information we have is what we remember: the memorable tourist experience (MTE). This study explores this concept by proposing a model that includes antecedents, such as destination image and tourist engagement, as well as consequences of the tourist experience, such as satisfaction, revisit intention and recommendation intention for the tourist destination. For this analysis, a self-administered online survey was conducted with clients of a Spanish hotel chain, resulting in a sample of 328 valid returned questionnaires. To carry out the analysis a structural equation model was developed. The results underline the importance of memory in the creation of memorable tourist experiences. Academic and management implications are proposed to complete the paper.

Idioma: Inglés

DOI: 10.1177/1356766720987879

Año: 2021

Publicado en: Journal of Vacation Marketing 27, 3 (2021), 1-15
ISSN: 1356-7667

Factor impacto JCR: 4.0 (2021)

Categ. JCR: HOSPITALITY, LEISURE, SPORT & TOURISM rank: 29 / 58 = 0.5 (2021) - Q2 - T2
Categ. JCR: BUSINESS rank: 99 / 154 = 0.643 (2021) - Q3 - T2

Factor impacto CITESCORE: 5.8 - Business, Management and Accounting (Q1)

Factor impacto SCIMAGO: 0.956 - Tourism, Leisure and Hospitality Management (Q1)

Tipo y forma: Artículo (PostPrint)

Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)