000130044 001__ 130044 000130044 005__ 20240720100847.0 000130044 0247_ $$2doi$$a10.1108/ET-02-2022-0049 000130044 0248_ $$2sideral$$a134063 000130044 037__ $$aART-2023-134063 000130044 041__ $$aeng 000130044 100__ $$0(orcid)0000-0002-2952-0750$$aFandos-Herrera, Carmina$$uUniversidad de Zaragoza 000130044 245__ $$aDiscuss to learn: a student-focused learning strategy 000130044 260__ $$c2023 000130044 5060_ $$aAccess copy available to the general public$$fUnrestricted 000130044 5203_ $$aPurpose: Traditional teaching strategies are making way for a more collaborative learning style, where students play active roles in their learning process. This work focuses on the discussant role activity in the market research subject in a business administration bachelor's degree as a way of empowering students' role. The discussant activity fosters critical thinking and debate between classmates while also encouraging communication and relational skills. Design/methodology/approach: Drawing on expectation-disconfirmation theory, this study analysed students' expectations and perceptions before and after the discussant activity. Data were collected through two surveys carried out in class at the beginning and at the end of the course. Findings: The empirical findings show that interactions in the classroom during the activity contribute to students' final evaluation of the activity and positively affect cross-curricular and subjective learning performance. Originality/value: Activities that recreate real-life experiences help students in the acquisition of certain key competencies related to their future inclusion in the labour market. 000130044 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FSE/S46-METODO Group$$9info:eu-repo/grantAgreement/ES/DGA-FSE/S54-GENERES Group$$9info:eu-repo/grantAgreement/ES/MINECO/PID2020-118425RB-I00 000130044 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/ 000130044 590__ $$a3.2$$b2023 000130044 592__ $$a0.761$$b2023 000130044 591__ $$aEDUCATION & EDUCATIONAL RESEARCH$$b70 / 756 = 0.093$$c2023$$dQ1$$eT1 000130044 593__ $$aBusiness, Management and Accounting (miscellaneous)$$c2023$$dQ1 000130044 593__ $$aEducation$$c2023$$dQ1 000130044 593__ $$aLife-span and Life-course Studies$$c2023$$dQ2 000130044 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion 000130044 700__ $$0(orcid)0000-0001-8900-1701$$aHerrando, Carolina$$uUniversidad de Zaragoza 000130044 700__ $$0(orcid)0000-0001-7805-3354$$aJiménez Martínez, Julio$$uUniversidad de Zaragoza 000130044 700__ $$0(orcid)0000-0002-3422-4542$$aPina, José Miguel$$uUniversidad de Zaragoza 000130044 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000130044 773__ $$g65, 5 (2023), 697-710$$pEduc. train. (Lond.)$$tEDUCATION AND TRAINING$$x0040-0912 000130044 8564_ $$s261550$$uhttps://zaguan.unizar.es/record/130044/files/texto_completo.pdf$$yPostprint 000130044 8564_ $$s544913$$uhttps://zaguan.unizar.es/record/130044/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000130044 909CO $$ooai:zaguan.unizar.es:130044$$particulos$$pdriver 000130044 951__ $$a2024-07-19-18:47:56 000130044 980__ $$aARTICLE