000130167 001__ 130167
000130167 005__ 20240123091559.0
000130167 0247_ $$2doi$$a10.1016/j.jbusres.2022.113549
000130167 0248_ $$2sideral$$a132429
000130167 037__ $$aART-2023-132429
000130167 041__ $$aeng
000130167 100__ $$aWallace, Elaine
000130167 245__ $$aAntecedents and consequences of conspicuous green behavior on social media: incorporating the virtual self-identity into the theory of planned behavior
000130167 260__ $$c2023
000130167 5060_ $$aAccess copy available to the general public$$fUnrestricted
000130167 5203_ $$aResearchers advocate incorporating self-identity into the theory of planned behavior for studies investigating pro-environmental behaviors (PEBs). Although social media facilitates a virtual self-identity construction, surprisingly few, if any, studies investigate virtual self-identity as a determinant of PEBs. This study introduces the concept of conspicuous green behavior (CGB) to explain social media posts about climate change which convey a pro-environmental virtual self-identity. We integrate CGB into the theory of planned behavior and investigate the relationship between CGB and pro-environmental intention and behavior. We propose subjective norms, Like-seeking and narcissism as antecedents of CGB. Using survey design, data from a sample of 436 Instagram users in the United States were analyzed using partial least squares structural equation modeling. Findings show subjective norms, Like-seeking and narcissism influence CGB. Furthermore, CGB positively relates to individuals’ pro-environmental intentions and behaviors, particularly more conspicuous behaviors. We discuss the implications of these contributions for theory and practice.
000130167 536__ $$9info:eu-repo/grantAgreement/ES/DGA/S54-20R-GENERES Group$$9info:eu-repo/grantAgreement/ES/MINECO-FEDER/ECO2017-82103-P
000130167 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000130167 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion
000130167 700__ $$0(orcid)0000-0001-6631-8909$$aBuil, Isabel$$uUniversidad de Zaragoza
000130167 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000130167 773__ $$g157 (2023), 113549 [13 pp.]$$pJ. bus. res.$$tJournal of Business Research$$x0148-2963
000130167 8564_ $$s590059$$uhttps://zaguan.unizar.es/record/130167/files/texto_completo.pdf$$yPostprint$$zinfo:eu-repo/date/embargoEnd/2026-03-31
000130167 8564_ $$s842449$$uhttps://zaguan.unizar.es/record/130167/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint$$zinfo:eu-repo/date/embargoEnd/2026-03-31
000130167 909CO $$ooai:zaguan.unizar.es:130167$$particulos$$pdriver
000130167 951__ $$a2024-01-23-08:17:28
000130167 980__ $$aARTICLE