000133439 001__ 133439 000133439 005__ 20240416133904.0 000133439 0247_ $$2doi$$a10.1108/IJBM-04-2024-620 000133439 0248_ $$2sideral$$a138115 000133439 037__ $$aART-2024-138115 000133439 041__ $$aeng 000133439 100__ $$0(orcid)0000-0003-4038-1840$$aBravo, Rafael$$uUniversidad de Zaragoza 000133439 245__ $$aGuest editorial: Brand management in banking 000133439 260__ $$c2024 000133439 5060_ $$aAccess copy available to the general public$$fUnrestricted 000133439 5203_ $$aBrand management is an essential part of a company’s overall marketing strategy. Creating a strong brand can be a competitive advantage that helps companies attract customers and gain lifetime loyalty and engagement. Because of its importance to business management, scholars have spent a great deal of time and effort on developing a theoretical framework for the brand construct and empirically testing different models of brand management... 000133439 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc$$uhttp://creativecommons.org/licenses/by-nc/3.0/es/ 000133439 655_4 $$ainfo:eu-repo/semantics/other$$vinfo:eu-repo/semantics/acceptedVersion 000133439 700__ $$aDall'Olmo Riley, Francesca 000133439 700__ $$0(orcid)0000-0002-3422-4542$$aPina, José M.$$uUniversidad de Zaragoza 000133439 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000133439 773__ $$g42, 2 (2024), 153-155$$pInt. j. bank mark.$$tInternational journal of bank marketing$$x0265-2323 000133439 8564_ $$s171875$$uhttps://zaguan.unizar.es/record/133439/files/texto_completo.pdf$$yPostprint 000133439 8564_ $$s505969$$uhttps://zaguan.unizar.es/record/133439/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000133439 909CO $$ooai:zaguan.unizar.es:133439$$particulos$$pdriver 000133439 951__ $$a2024-04-16-13:15:28 000133439 980__ $$aARTICLE