Universidad de Zaragoza Repository

@article{Cambra-Fierro:145101,
      author        = "Cambra-Fierro, Jesús and Patrício, Lia and Polo-Redondo,
                       Yolanda and Trifu, Andreea",
      title         = "{It’s the moment of truth: a longitudinal study of
                       touchpoint influence on business-to-business
                       relationships}",
      year          = "2024",
}