Accueil > articulos > It’s the moment of truth: a longitudinal study of touchpoint influence on business-to-business relationships > BibTeX |
@article{Cambra-Fierro:145101, author = "Cambra-Fierro, Jesús and Patrício, Lia and Polo-Redondo, Yolanda and Trifu, Andreea", title = "{It’s the moment of truth: a longitudinal study of touchpoint influence on business-to-business relationships}", year = "2024", }