000147823 001__ 147823 000147823 005__ 20250923084434.0 000147823 0247_ $$2doi$$a10.1075/ps.23124.vel 000147823 0248_ $$2sideral$$a141203 000147823 037__ $$aART-2024-141203 000147823 041__ $$aeng 000147823 100__ $$0(orcid)0000-0002-0285-9834$$aVelilla Sánchez, María Ángeles$$uUniversidad de Zaragoza 000147823 245__ $$aRecontextualizing knowledge in academic video publications 000147823 260__ $$c2024 000147823 5060_ $$aAccess copy available to the general public$$fUnrestricted 000147823 5203_ $$aOnline videos have gained popularity as a means for academics to communicate complex scientific ideas both to specialist and non-specialist audiences (Erviti ; Stengler 2016; León ; Bourk 2018; Luzón ; Pérez-Llantada 2019). Nonetheless, concerns are raised about the potential journalistic or oversimplified nature of such science communication efforts. Consequently, this paper aims to shed light on how researchers can enhance transparency without reducing the significance of the content. The study is accomplished through an analysis of a corpus consisting of 10 videos compiled from the ‘Chemistry’ section of the website Latest Thinking (lt.org). This study adopts a discourse analysis approach, focusing on the discursive strategies employed in these videos to recontextualize knowledge for a wide audience. The findings reveal three types of recontextualization strategies performed through the orchestration of various semiotic modes: simplification strategies, strategies to construct an authorial persona and bonding strategies. 000147823 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/ 000147823 590__ $$a0.7$$b2024 000147823 592__ $$a0.687$$b2024 000147823 591__ $$aLINGUISTICS$$b187 / 303 = 0.617$$c2024$$dQ3$$eT2 000147823 593__ $$aLinguistics and Language$$c2024$$dQ1 000147823 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/acceptedVersion 000147823 7102_ $$13004$$2345$$aUniversidad de Zaragoza$$bDpto. Filolog.Inglesa y Alema.$$cÁrea Filología Inglesa 000147823 773__ $$g(2024), [27 pp.]$$pPragmatics and society$$tPragmatics and society$$x1878-9714 000147823 8564_ $$s841041$$uhttps://zaguan.unizar.es/record/147823/files/texto_completo.pdf$$yPostprint 000147823 8564_ $$s1182163$$uhttps://zaguan.unizar.es/record/147823/files/texto_completo.jpg?subformat=icon$$xicon$$yPostprint 000147823 909CO $$ooai:zaguan.unizar.es:147823$$particulos$$pdriver 000147823 951__ $$a2025-09-22-14:45:58 000147823 980__ $$aARTICLE