Market entry strategy and export destination in the Spanish wine industry

Serrano, Raul (Universidad de Zaragoza) ; Ferrer, Juan Ramón ; Abella, Silvia (Universidad de Zaragoza) ; Pinilla, Vicente (Universidad de Zaragoza)

Resumen: This paper analyses the market entry strategy of the Spanish wineries and their destination markets. For this purpose, channel adjustment was analysed. The novel aspect of this research is the use of exports on a winery level, basing the explanation of their export performance on a combination of internal decisions of the companies, and characteristics of the wine destination markets, in accordance with the purchasing patterns of their consumers. The results revealed the importance of strategic adjustment between winery and market destination, even though the importance of adjustment depends on the level of exports. Thus, channel adjustment is important for the probability of export and export intensity.

Idioma: Español

DOI: 10.17221/107/2024-AGRICECON

Año: 2024

Publicado en: Agricultural Economics-Zemedelska Ekonomika 70, 12 (2024), 621-632
ISSN: 0139-570X

Factor impacto JCR: 1.8 (2024)

Categ. JCR: AGRICULTURAL ECONOMICS & POLICY rank: 17 / 43 = 0.395 (2024) - Q2 - T2

Factor impacto SCIMAGO: 0.443 - Economics, Econometrics and Finance (miscellaneous) (Q2) - Agricultural and Biological Sciences (miscellaneous) (Q2)

Financiación: info:eu-repo/grantAgreement/ES/DGA-FEDER/S55-20R
Financiación: info:eu-repo/grantAgreement/ES/MCINN-FEDER/PGC2018-095529-B-I00
Financiación: info:eu-repo/grantAgreement/EUR/SUDOE/INTERREG/VInCI-SOE3-P2-F0917

Tipo y forma: Article (Published version)

Área (Departamento): Área Organización de Empresas (Dpto. Direcc.Organiza.Empresas)
Área (Departamento): Área Hª e Instituc.Económ. (Dpto. Economía Aplicada)