000148750 001__ 148750
000148750 005__ 20250121150753.0
000148750 0247_ $$2doi$$a10.1080/13683500.2024.2422988
000148750 0248_ $$2sideral$$a140703
000148750 037__ $$aART-2024-140703
000148750 041__ $$aeng
000148750 100__ $$0(orcid)0000-0003-0752-3202$$aHernández-Ortega, Blanca$$uUniversidad de Zaragoza
000148750 245__ $$aHow destination image projected on social media influences online sales of tourism services: exploring the moderating role of tourists’ experience
000148750 260__ $$c2024
000148750 5203_ $$aWhile previous research has focused on the cognitive and affective dimensions of destination image and their effects on tourists’ attitudes and intentions (rather than actual behaviours), this study takes a three-dimensional approach to examine tourists’ objective responses. It examines how cognitive, affective, and sensory destination images projected by the destination marketing organisation (DMO) through social media influence its online sales of tourism services. Analysing 1676 social media posts from a DMO, findings reveal that cognitive and sensory images positively affect online sales. Additionally, tourists’ previous experience with the destination moderates the effects of the three dimensions of projected destination image.
000148750 536__ $$9info:eu-repo/grantAgreement/ES/DGA-FSE/S54-GENERES Group$$9info:eu-repo/grantAgreement/ES/MICINN/PID2020-118425RB-I00$$9info:eu-repo/grantAgreement/ES/MICINN/PID2022-1140160NB-I00
000148750 540__ $$9info:eu-repo/semantics/closedAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000148750 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000148750 700__ $$aHerrero, Ángel
000148750 700__ $$aSan Martín, Héctor
000148750 700__ $$0(orcid)0000-0002-0300-3085$$aFranco, José L.$$uUniversidad de Zaragoza
000148750 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados
000148750 773__ $$g(2024), [8 pp.]$$pCURRENT ISSUES IN TOURISM$$tCURRENT ISSUES IN TOURISM$$x1368-3500
000148750 8564_ $$s483090$$uhttps://zaguan.unizar.es/record/148750/files/texto_completo.pdf$$yVersión publicada$$zinfo:eu-repo/date/embargoEnd/2026-05-06
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000148750 909CO $$ooai:zaguan.unizar.es:148750$$particulos$$pdriver
000148750 951__ $$a2025-01-21-14:44:45
000148750 980__ $$aARTICLE