Home > ¿Los conceptos de marketing internacional conducen a la aproximación cultural? – Un análisis crítico de los conceptos de marketing internacional > BibTeX 
@article{Kreuzpointner:152456,
      author        = "Kreuzpointner, Laides and Marco Fondevila, Miguel Ángel",
      title         = "{¿Los conceptos de marketing internacional conducen a la
                       aproximación cultural? – Un análisis crítico de los
                       conceptos de marketing internacional}",
      year          = "2025",
}

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