Form and Structure of Lexical Bundles in Crowdfunding Writing: A Corpus-Driven Analysis

Vela-Rodrigo, Alberto Ángel (Universidad de Zaragoza)

Resumen: In the context of science crowdfunding, the technological affordances of digital platforms allow researchers to make scientific contents accessible to lay publics and also engage them in various ways in scientific research. It is, therefore, of interest to uncover how formulaic language operates through the lens of lexical bundle analysis in the emerging crowdfunding proposal genre to know the manner scientists engage their audience. From the analysis of a corpus of scientific projects from Experiment.com, this study provides a description of the form and structure of lexical bundles and the manner they help this genre to reach its communicative goals. Preliminary results show a greater presence of clausal structures (e.g., is one of the; keep up the good) vs. phrasal types (e.g., the end of the; goal of this project), which indicates that the prose of the crowdfunding proposals moves away from the academic register and is closer to the conversational one, being less grammatically compressed. This fact reinforces the idea of the hybrid nature of this new genre.

Idioma: Inglés

DOI: 10.24818/SYN/2025/21/1.03

Año: 2025

Publicado en: Synergy (Bucuresti) 21, 1 (2025), 44-58
ISSN: 1841-7191

Originalmente disponible en: Texto completo de la revista

Financiación: info:eu-repo/grantAgreement/ES/DGA/H16-20R
Financiación: info:eu-repo/grantAgreement/EUR/ERASMUS+/2022-1-ES01-KA220-HED-000086749
Financiación: info:eu-repo/grantAgreement/ES/MICIU/PID2019-105655RB-I00

Tipo y forma: Article (Published version)

Área (Departamento): Área Filología Inglesa (Dpto. Filolog.Inglesa y Alema.)