Resumen: This study investigates the transfer of rural land contracting rights in Shandong Province, China, employing a mixed methods approach that integrates qualitative policy analysis and quantitative multiple linear regression models based on panel data from 16 prefecture-level cities (collected in 2010–2022). The findings demonstrate that land transfer optimizes resource allocation, enhances agricultural output efficiency, and serves as a critical mechanism for advancing agricultural modernization and rural revitalization. Key drivers, such as agricultural modernization and industrial development, significantly promote land transfer, particularly in coastal areas, while challenges like non-standardized contracts and inadequate farmer protections persist. The study proposes targeted strategies, including strengthening agricultural modernization, enhancing farmer income through non-agricultural industries, and improving institutional frameworks to stabilize the land transfer market. Additionally, it highlights the potential role of rural social workers in addressing contentious issues such as women’s rights, displacement, and access to resources, ensuring equitable and sustainable rural development. These measures aim to accelerate agricultural modernization, promote rural economic growth, and enhance the competitiveness and social well-being of rural areas, providing a robust foundation for policy formulation. Idioma: Inglés DOI: 10.3390/su17114877 Año: 2025 Publicado en: Sustainability (Switzerland) 17, 11 (2025), 4877 [35 pp.] ISSN: 2071-1050 Tipo y forma: Article (Published version) Área (Departamento): Área Geografía Humana (Dpto. Geograf. Ordenac.Territ.)