Consumers' preference for the origin and quality attributes associated with production of specialty coffees: results from a cross-cultural study.

Sepúlveda, W. ; Chekmam, L. ; Maza Rubio, M.T. (Universidad de Zaragoza) ; Mancilla, N.O.

Resumen: Specialty coffee is one of high quality coffeeswhich have grownfaster these past years. As a possible consequence of this fast growth, it is still difficult to understand the dynamic of this coffee segmentwith respect to its different definitions, market trends and its impact on producers' and consumers' decisions. As a main objective of this work, Spanish and Colombian consumers' preferences toward the origin and some specialty coffee attributes such as: Fair Trade, sustainable, organic, and gourmet were studied. It was used a choice experiment method
as a quantitative technique to carry out this study. It has been found that Spanish and Colombian consumers are ethical consumers; they highly value Fair Trade coffee. However, Spanish consumers prefer organic coffee than Rainforest certified coffee in comparison with Colombian consumers. In both countries, the consumer preference for Colombian origin coffee was recorded.

Idioma: Inglés

DOI: 10.1016/j.foodres.2016.03.039

Año: 2016

Publicado en: Food Research International 89, 2 (2016), 997-1003
ISSN: 0963-9969

Factor impacto JCR: 3.086 (2016)

Categ. JCR: FOOD SCIENCE & TECHNOLOGY rank: 21 / 127 = 0.165 (2016) - Q1 - T1

Factor impacto SCIMAGO: 1.612 - Food Science (Q1)

Tipo y forma: Article (Published version)

Área (Departamento): Área Econom.Sociol.Polit.Agra. (Dpto. CC.Agrar.y Medio Natural)