Product-market adjustment and wine export performance

Serrano, Raul (Universidad de Zaragoza) ; Abella-Garcés, Silvia (Universidad de Zaragoza) ; Ferrer, Juan Ramón ; Pinilla, Vicente (Universidad de Zaragoza)

Resumen: This paper analyzes the impact of product-market fit on firms’ export performance, focusing specifically on the case of wineries. To this end, we use a representative sample of Spanish wineries and data on 49 export markets. The empirical analysis is based on a firm heterogeneity model that integrates both macroeconomic and firm-level factors influencing wine export performance. Our findings indicate that a good product–market match facilitates export activity and can mitigate traditional barriers to international trade, such as geographic or political distance. When a winery conducts effective market research and identify markets where consumer preferences align closely with the characteristics of its products, its export performance improves significantly.

Idioma: Inglés

DOI: 10.1017/jwe.2025.10108

Año: 2025

Publicado en: Journal of Wine Economics (2025), 1-20
ISSN: 1931-4361

Financiación: info:eu-repo/grantAgreement/ES/AEI/PID2022-138886NB-I00
Financiación: info:eu-repo/grantAgreement/ES/DGA/S52-23R
Financiación: info:eu-repo/grantAgreement/ES/DGA/S55-23R

Tipo y forma: Article (Published version)

Área (Departamento): Área Organización de Empresas (Dpto. Direcc.Organiza.Empresas)
Área (Departamento): Área Hª e Instituc.Económ. (Dpto. Economía Aplicada)