Resumen: This paper explains the legal framework for cross-border transfers of personal data outside the EU and assesses its impact on a selection of Asia-Pacific data protection laws. It studies the position defended by the EU in the debates for a new general framework on e-commerce in the World Trade Organization (WTO) and the sections regarding data flows of some free trade agreements recently concluded by Asia-Pacific countries such as the Regional Comprehensive Economic Partnership and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership. This paper shows how the regulation of data flows has surpassed national data protection laws to be increasingly present in free trade agreements with the tensions this may entail, paying special attention to the EU and Asia- Pacific. A holistic view is necessary because the consequences for human rights in trade negotiations should not be overlooked Idioma: Inglés DOI: 10.30722/anzjes.vol13.iss2.15603 Año: 2021 Publicado en: Australian & New Zealand journal of European studies 13, 2 (2021), 30-41 ISSN: 1837-2147 Tipo y forma: Article (Published version) Área (Departamento): Área Dcho.Intern.Púb.Relac.In. (Dpto. Derecho Público)