Public online epitexts as a tool to book promotion

Lluch, G. ; Tabernero-Sala, R. (Universidad de Zaragoza) ; Calvo-Valios, V. (Universidad de Zaragoza)

Resumen: Genette introduced and defined the concept of paratext in 1987, and applied studies have demonstrated the effectiveness of this methodological approach. However, reviewing the scientific literature shows a lack of studies of a paratext that is essential to the promotion of reading on social networks: public virtual epitext. The first aim of this paper is to review and analyze the scientific literature about virtual epitext. Next, we propose lines of research to advance the promotion of books and reading on social networks. Finally, we show the need to broaden the virtual epitext concept in order to analyze internet-related changes in the dissemination of books and reading.

Idioma: Español

DOI: 10.3145/epi.2015.nov.11

Año: 2015

Publicado en: Profesional de la Informacion 24, 6 (2015), 797-804
ISSN: 1386-6710

Factor impacto JCR: 0.71 (2015)

Categ. JCR: INFORMATION SCIENCE & LIBRARY SCIENCE rank: 51 / 86 = 0.593 (2015) - Q3 - T2

Factor impacto SCIMAGO: 0.433 - Communication (Q2) - Library and Information Sciences (Q2) - Information Systems (Q2)

Tipo y forma: Article (Published version)

Área (Departamento): Área Didáctica Lengua y Liter. (Dpto. Didác.Leng.y CC.HH.y SS.)