000046551 001__ 46551 000046551 005__ 20210121114454.0 000046551 0247_ $$2doi$$a10.1371/journal.pone.0126076 000046551 0248_ $$2sideral$$a93310 000046551 037__ $$aART-2015-93310 000046551 041__ $$aeng 000046551 100__ $$0(orcid)0000-0001-7914-2623$$aSáenz-Royo, C. 000046551 245__ $$aThe role of the organization structure in the diffusion of innovations 000046551 260__ $$c2015 000046551 5060_ $$aAccess copy available to the general public$$fUnrestricted 000046551 5203_ $$aDiffusion and adoption of innovations is a topic of increasing interest in economics, market research, and sociology. In this paper we investigate, through an agent based model, the dynamics of adoption of innovative proposals in different kinds of structures. We show that community structure plays an important role on the innovation diffusion, so that proposals are more likely to be accepted in homogeneous organizations. In addition, we show that the learning process of innovative technologies enhances their diffusion, thus resulting in an important ingredient when heterogeneous networks are considered. We also show that social pressure blocks the adoption process whatever the structure of the organization. These results may help to understand how different factors influence the diffusion and acceptance of innovative proposals in different communities and organizations. 000046551 536__ $$9info:eu-repo/grantAgreement/ES/MINECO/FIS2012-38266-C02-01$$9info:eu-repo/grantAgreement/ES/MINECO/ECO2013-48496-C4-3-R$$9info:eu-repo/grantAgreement/EC/FP7/317614/EU/Mathematical framework for multiplex networks/PLEXMATH$$9info:eu-repo/grantAgreement/ES/DGA/FENOL-GROUP$$9info:eu-repo/grantAgreement/ES/DGA/CREVALOR 000046551 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/ 000046551 590__ $$a3.057$$b2015 000046551 591__ $$aMULTIDISCIPLINARY SCIENCES$$b11 / 62 = 0.177$$c2015$$dQ1$$eT1 000046551 592__ $$a1.427$$b2015 000046551 593__ $$aAgricultural and Biological Sciences (miscellaneous)$$c2015$$dQ1 000046551 593__ $$aMedicine (miscellaneous)$$c2015$$dQ1 000046551 593__ $$aBiochemistry, Genetics and Molecular Biology (miscellaneous)$$c2015$$dQ1 000046551 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion 000046551 700__ $$0(orcid)0000-0002-9769-8796$$aGracia-Lázaro, C.$$uUniversidad de Zaragoza 000046551 700__ $$0(orcid)0000-0002-0895-1893$$aMoreno, Y.$$uUniversidad de Zaragoza 000046551 7102_ $$12004$$2405$$aUniversidad de Zaragoza$$bDpto. Física Teórica$$cÁrea Física Teórica 000046551 773__ $$g10, 5 (2015), e0126076[13 pp]$$pPLoS One$$tPloS one$$x1932-6203 000046551 8564_ $$s2555273$$uhttps://zaguan.unizar.es/record/46551/files/texto_completo.pdf$$yVersión publicada 000046551 8564_ $$s102124$$uhttps://zaguan.unizar.es/record/46551/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada 000046551 909CO $$ooai:zaguan.unizar.es:46551$$particulos$$pdriver 000046551 951__ $$a2021-01-21-10:47:06 000046551 980__ $$aARTICLE