Resumen: This paper is the result of an exercise of experimental re-writing and analogical thinking which had as an aim to open a new perspective on research in the arts. In terms of method, the different figures of love in Barthes' A Lover's Discourse are forced to talk about the relationship of researcher and object of study. This analogy allows us to find quality parameters based on a scale of values different to the hegemonic ones in the academy (productivity, competitiveness, innovation). These new parameters might constitute a solid ontological basis to build a new politics of artistic research in the academy that allow a radical reconsideration of processes of artistic research. Idioma: Inglés DOI: 10.1590/2237-266052368 Año: 2015 Publicado en: Revista Brasileira de Estudos da Presença 5, 3 (2015), 533-558 ISSN: 2237-2660 Tipo y forma: Article (Published version) Área (Departamento): Estética y Teoría de las Artes (Departamento de Filosofía)