@article{CebollaBerbell:58252,
author = "Cebolla Berbell, Miguel Ángel and Pedraja Iglesias,
Marta",
title = "{El sonido y su influencia en la mente del consumidor}",
year = "2016",
note = "Companies continually innovate to try influence of the
consumer purchase decision. Neuromarketing is a technique
with very potential and interest for companies because It
gets to know the client´s response to different incentives
and results with no margin for error. The Audio Marketing
is a set of Neuromarketing techniques that influence over
the hearing sense. This Final Project links the three main
aspects for comprehensive analysis of Audio Marketing.
First, It investigates the influence of music on the mind
of single, analyzing the routes it used and activates areas
in the brain, researching that melodic structures are the
most remember and why. The following the Audio Marketing
techniques more used for the companies are exposed
according to the different objectives posed. Thus, an
overview of the benefits that these techniques may offered
are shown. Finally it shows a case study of market research
of the memory´s power that Audio Branding has and his
effectiveness with regard to slogan.",
}