000063877 001__ 63877 000063877 005__ 20171221155200.0 000063877 037__ $$aTAZ-TFG-2017-3959 000063877 041__ $$aeng 000063877 1001_ $$aAsensio Barrao, Alejandro 000063877 24200 $$aBusiness Plan: OndaOla Surfboards 000063877 24500 $$aPlan de empresa: OndaOla Surfboards 000063877 260__ $$aZaragoza$$bUniversidad de Zaragoza$$c2017 000063877 506__ $$aby-nc-sa$$bCreative Commons$$c3.0$$uhttp://creativecommons.org/licenses/by-nc-sa/3.0/ 000063877 520__ $$aThe purpose of this dissertation is to present a business plan based on a real case: a surfboard e-commerce. The report analyses the environmental factors and the facts that suggest an opportunity to enter the market. We will see a complete breakdown of the activity from the early design to the post-sales service, setting a commodity chain that integrates all kind of business activities as cost accounting, logistics or sales representation. The paper is much based on the product and the commodity chain rather than in the analysis of the economic and financial performance, since the project is viewed from a sole trader perspective with limited resources and time. 000063877 521__ $$aGraduado en Administración y Dirección de Empresas 000063877 540__ $$aDerechos regulados por licencia Creative Commons 000063877 700__ $$aFuentelsaz Lamata, Lucio$$edir. 000063877 7102_ $$aUniversidad de Zaragoza$$bDirección y Organización de Empresas$$cOrganización de Empresas 000063877 8560_ $$f684286@celes.unizar.es 000063877 8564_ $$s1862287$$uhttps://zaguan.unizar.es/record/63877/files/TAZ-TFG-2017-3959.pdf$$yMemoria (spa) 000063877 909CO $$ooai:zaguan.unizar.es:63877$$pdriver$$ptrabajos-fin-grado 000063877 950__ $$a 000063877 951__ $$adeposita:2017-12-21 000063877 980__ $$aTAZ$$bTFG$$cECON