Valuation of nutritional and health claims for yoghurts in Spain: A hedonic price approach
Resumen: This article investigates price effects of nutritional claims (NC) and health claims (HC), in addition to other attributes, on yoghurts in the Spanish market. Prices and product characteristics are collected from yoghurt label references found on the shelves of the main representative retail shops in the capital city of Aragon (Zaragoza) Spain. The total sample included 508 yoghurts. Nutritional and health claims (NHCs) are selected based on the official definitions of the (EC) Regulation No 1924/2006 and No 432/2012. Premium prices of the NHCs and other attributes included were assessed through a hedonic price approach. Results show that yoghurt is a highly differentiated food product. NCs related to fat-free, low in sugar and fiber content did not affect yoghurt prices while most of the health claims received significant positive effects. Health claims outperform nutritional claims leading to higher premium prices. These findings are a useful source in a better understanding of the evolution of NHCs in the Spanish market. Our findings suggest that NCs accompanied by the corresponding HC, which exactly defines the benefits of that nutrient in our health may be a promising strategy for product differentiation.
Idioma: Inglés
DOI: 10.5424/sjar/2018162-12130
Año: 2018
Publicado en: Spanish Journal of Agricultural Research 16, 2 (2018), e0108 [12 pp.]
ISSN: 1695-971X

Factor impacto JCR: 1.035 (2018)
Categ. JCR: AGRICULTURE, MULTIDISCIPLINARY rank: 28 / 56 = 0.5 (2018) - Q2 - T2
Factor impacto SCIMAGO: 0.391 - Agronomy and Crop Science (Q2)

Financiación: info:eu-repo/grantAgreement/ES/INIA/RTA2013-0092-00-00
Tipo y forma: Artículo (Versión definitiva)
Área (Departamento): Área Econom.Sociol.Polit.Agra. (Dpto. CC.Agrar.y Medio Natural)

Creative Commons Debe reconocer adecuadamente la autoría, proporcionar un enlace a la licencia e indicar si se han realizado cambios. Puede hacerlo de cualquier manera razonable, pero no de una manera que sugiera que tiene el apoyo del licenciador o lo recibe por el uso que hace.


Exportado de SIDERAL (2020-10-06-08:31:13)


Este artículo se encuentra en las siguientes colecciones:
Artículos



 Registro creado el 2018-09-26, última modificación el 2020-10-06


Versión publicada:
 PDF
Valore este documento:

Rate this document:
1
2
3
 
(Sin ninguna reseña)