Indicadores para la caracterización de tipo de tecnología y mercado en las denominaciones de origen protegidas de vino
Esteban Rodríguez, Samuel (Universidad de Zaragoza) ; Climent López, Eugenio Antonio (Universidad de Zaragoza)
Resumen: El tipo de tecnología y el tipo de mercado de cada Denominación de Origen Protegida de vino (DOP) se puede identificar a través de diferentes elementos. Utilizando como marco de referencia la teoría de los mundos de producción, puede dividirse el tipo de tecnología en especializada y estandarizada, considerando aspectos relacionados con el grado de generalización del conocimiento y el nivel de automatización. El tipo de mercado puede dividirse en genérico y dedicado, tomando en consideración la predictibilidad de la demanda, en función del taman~o del mercado de destino y el nivel de personalización de la producción. Para identificar estas dimensiones en el sector del vino se ha propuesto una batería de indicadores y se ha analizado su utilidad, para seleccionar aquellos más adecuados. La superficie por bodega, concebida como la interacción del taman~o medio de la explotación vitícola y el nu´mero de viticultores por bodega, ofrece un alto potencial en la definición del eje de tipo de tecnología. Por su parte, el tipo de mercado puede ser caracterizado utilizando el taman~o medio de la marca de vino, como indicador de segmentación de la producción.
Both type of technology and type of market that characterizes each Wine Protected Designation of Origin (PDO) can be identified through different elements. Using as a frame of reference the theory of production worlds, the type of technology can be characterized as specialized or standardized, considering aspects related to the degree of generalization of knowledge and the level of automation. The type of market can be characterized as generic or dedicated, taking the predictability of demand, the size of the target market and the level of customization of production. In order to identify these dimensions in the wine sector has been proposed a battery of indicators and their usefulness has been analyzed to select the most suitable. The area per winery, conceived as the interaction between the average size of the vineyard and the number of wine growers per winery, offers a high potential in the definition of the type of technology axis. On the other hand, the type of market can be characterized using the average size of the wine brand, as an indicator of production segmentation.
Idioma: Español
DOI: 10.6018/geografia/2017/290401
Año: 2017
Publicado en: Papeles de geografía 63 (2017), 44-64
ISSN: 0213-1781
Tipo y forma: Article (Published version)
Área (Departamento): Área Geografía Humana (Dpto. Geograf. Ordenac.Territ.)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes.
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Both type of technology and type of market that characterizes each Wine Protected Designation of Origin (PDO) can be identified through different elements. Using as a frame of reference the theory of production worlds, the type of technology can be characterized as specialized or standardized, considering aspects related to the degree of generalization of knowledge and the level of automation. The type of market can be characterized as generic or dedicated, taking the predictability of demand, the size of the target market and the level of customization of production. In order to identify these dimensions in the wine sector has been proposed a battery of indicators and their usefulness has been analyzed to select the most suitable. The area per winery, conceived as the interaction between the average size of the vineyard and the number of wine growers per winery, offers a high potential in the definition of the type of technology axis. On the other hand, the type of market can be characterized using the average size of the wine brand, as an indicator of production segmentation.
Idioma: Español
DOI: 10.6018/geografia/2017/290401
Año: 2017
Publicado en: Papeles de geografía 63 (2017), 44-64
ISSN: 0213-1781
Tipo y forma: Article (Published version)
Área (Departamento): Área Geografía Humana (Dpto. Geograf. Ordenac.Territ.)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes. Exportado de SIDERAL (2019-11-13-13:45:37)
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Record created 2018-10-22, last modified 2019-11-13