The evolution of viewer's concerns and perceptions of television content quality
Resumen: This article examines perceived television quality by considering the role played by viewers’ concerns about television content. These concerns are classified into two categories: pragmatic and moral. The research question is analysed empirically for Spain. Results show that pragmatic concerns are more important for the audience than moral concerns both in 2008 and 2012. Both types of factors are considered to have worsened their development in this period. However, general perception of television quality in Spain has improved between 2008 and 2012. This is associated to a more positive opinion regarding national public service television, but to a more negative perception of the quality of television channels.
Idioma: Inglés
DOI: 10.1080/16522354.2015.1099274
Año: 2015
Publicado en: Journal of Media Business Studies 12, 4 (2015), 205-223
ISSN: 1652-2354

Factor impacto SCIMAGO: 0.312 - Business and International Management (Q2) - Communication (Q2) - Strategy and Management (Q3)

Financiación: info:eu-repo/grantAgreement/ES/MEC/CSO2010-20122
Tipo y forma: Artículo (PostPrint)
Área (Departamento): Área Periodismo (Dpto. Lingüíst. Gral. e Hisp.)

Derechos Reservados Derechos reservados por el editor de la revista


Exportado de SIDERAL (2021-01-21-11:12:24)


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