Consumer Attitudes Toward Animal Welfare-Friendly Products and Willingness to Pay: Exploration of Mexican Market Segments

Miranda-de la Lama, Genaro C. (Universidad de Zaragoza) ; Estevez-Moreno, L.aura X. (Universidad de Zaragoza) ; Villarroel, Morris ; Rayas-Amor, Adolfo A. ; María, Gustavo A. (Universidad de Zaragoza) ; Sepúlveda, Wilmer S.

Resumen: The study aim was to identify consumer segmentation based on nonhuman animal welfare (AW) attitudes and their relationship with demographic features and willingness to pay (WTP) for welfare-friendly products (WFP) in Mexico. Personal interviews were conducted with 843 Mexican consumers who stated they purchased most of the animal products in their home. Respondents were selected using a quota sampling method with age, gender, education, and origin as quota control variables. The multivariate analysis suggested there were three clusters or consumer profiles labeled "skeptical, " "concerned, " and "ethical, " which helped explain the association between AW attitudes, some demographic variables, and WTP for WFP. This study is one of the first to address consumer profiling in Latin America, and the findings could have implications for the commercialization of WFP. Hence, customers should receive information to consider welfare innovations when deciding to purchase animal products. The growth of the WFP food market establishes an element of a far more multifaceted phenomenon of sustainable consumption and support of a new paradigm called responsible marketing in emerging markets such as Mexico.

Idioma: Inglés

DOI: 10.1080/10888705.2018.1456925

Año: 2019

Publicado en: JOURNAL OF APPLIED ANIMAL WELFARE SCIENCE 22, 1 (2019), 13-25
ISSN: 1088-8705

Factor impacto JCR: 1.122 (2019)

Categ. JCR: VETERINARY SCIENCES rank: 72 / 142 = 0.507 (2019) - Q3 - T2

Factor impacto SCIMAGO: 0.329 - Veterinary (miscellaneous) (Q2) - Animal Science and Zoology (Q3)

Tipo y forma: Article (PostPrint)

Área (Departamento): Área Producción Animal (Dpto. Produc.Animal Cienc.Ali.)