| Página principal > Artículos > The influence of scent on virtual reality experiences: The role of aroma-content congruence > MARC |
000096201 001__ 96201 000096201 005__ 20230519145349.0 000096201 0247_ $$2doi$$a10.1016/j.jbusres.2020.09.036 000096201 0248_ $$2sideral$$a120743 000096201 037__ $$aART-2021-120743 000096201 041__ $$aeng 000096201 100__ $$0(orcid)0000-0001-7118-9013$$aFlavián, Carlos$$uUniversidad de Zaragoza 000096201 245__ $$aThe influence of scent on virtual reality experiences: The role of aroma-content congruence 000096201 260__ $$c2021 000096201 5060_ $$aAccess copy available to the general public$$fUnrestricted 000096201 5203_ $$aWe live in a multisensory world. Our experiences are constructed by the stimulation of all our senses. Nevertheless, digital interactions are mainly based on audiovisual elements, while other sensory stimuli have been less explored. Virtual reality (VR) is a sensory-enabling technology that facilitates the integration of sensory inputs to enhance multisensory digital experiences. This study analyzes how the addition of ambient scent to a VR experience affects digital pre-experiences in a service context (tourism). Results from a laboratory experiment confirmed that embodied VR devices, together with pleasant and congruent ambient scents, enhance sensory stimulation, which directly (and indirectly through ease of imagination) influence affective and behavioral reactions. These enriched multisensory experiences strengthen the link between the affective and conative images of destinations. We make recommendations for researchers and service providers with ambitions to deliver ambient scents, especially those congruent with displayed content, to enhance the sensorialization of digital VR experiences. 000096201 536__ $$9info:eu-repo/grantAgreement/ES/DGA/LMP65-18$$9info:eu-repo/grantAgreement/ES/DGA/S20-17R 000096201 540__ $$9info:eu-repo/semantics/openAccess$$aby$$uhttp://creativecommons.org/licenses/by/3.0/es/ 000096201 590__ $$a10.969$$b2021 000096201 592__ $$a2.316$$b2021 000096201 594__ $$a11.2$$b2021 000096201 591__ $$aBUSINESS$$b17 / 155 = 0.11$$c2021$$dQ1$$eT1 000096201 593__ $$aMarketing$$c2021$$dQ1 000096201 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion 000096201 700__ $$0(orcid)0000-0003-3088-4102$$aIbáñez-Sánchez, Sergio$$uUniversidad de Zaragoza 000096201 700__ $$0(orcid)0000-0002-8253-4713$$aOrús, Carlos$$uUniversidad de Zaragoza 000096201 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDpto. Direc.Mark.Inves.Mercad.$$cÁrea Comerci.Investig.Mercados 000096201 773__ $$g123 (2021), 289-301$$pJ. bus. res.$$tJournal of Business Research$$x0148-2963 000096201 8564_ $$s945766$$uhttps://zaguan.unizar.es/record/96201/files/texto_completo.pdf$$yVersión publicada 000096201 8564_ $$s527941$$uhttps://zaguan.unizar.es/record/96201/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada 000096201 909CO $$ooai:zaguan.unizar.es:96201$$particulos$$pdriver 000096201 951__ $$a2023-05-18-13:25:24 000096201 980__ $$aARTICLE
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