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000099237 0247_ $$2doi$$a10.1016/j.cofs.2019.12.006
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000099237 037__ $$aART-2020-116875
000099237 041__ $$aeng
000099237 100__ $$0(orcid)0000-0002-0181-2639$$aGil-Pérez, I.$$uUniversidad de Zaragoza
000099237 245__ $$aWithout words: the effects of packaging imagery on consumer perception and response
000099237 260__ $$c2020
000099237 5060_ $$aAccess copy available to the general public$$fUnrestricted
000099237 5203_ $$aScientific interest in understanding how packaging imagery influences consumer perception and response has increased in the last decade. Research show that the attributes of what is depicted on imagery anchor consumers’ judgements, affecting how the product within is evaluated and perceived, and that consumers interpret the symbolic attributes of imagery according to their grounded bodily experience with the physical world. In addition, recent advances show that the meaning inferred from ambiguous images can be modulated by manipulating some of the images’ features, and that imagery can play a relevant role in terms of modulating consumption and promoting health choices. The practical implications of these findings are discussed. © 2019 Elsevier Ltd
000099237 536__ $$9info:eu-repo/grantAgreement/ES/INIA-FEDER/RTA2015-00060-C04-02$$9info:eu-repo/grantAgreement/ES/INIA-FEDER/RTA2015-00060-C04-03
000099237 540__ $$9info:eu-repo/semantics/openAccess$$aAll rights reserved$$uhttp://www.europeana.eu/rights/rr-f/
000099237 590__ $$a6.031$$b2020
000099237 592__ $$a1.296$$b2020
000099237 593__ $$aFood Science$$c2020$$dQ1
000099237 593__ $$aApplied Microbiology and Biotechnology$$c2020$$dQ1
000099237 591__ $$aFOOD SCIENCE & TECHNOLOGY$$b13 / 143 = 0.091$$c2020$$dQ1$$eT1
000099237 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000099237 700__ $$0(orcid)0000-0002-7891-609X$$aRebollar, R.$$uUniversidad de Zaragoza
000099237 700__ $$0(orcid)0000-0003-2558-982X$$aLidón, I.$$uUniversidad de Zaragoza
000099237 7102_ $$15002$$2720$$aUniversidad de Zaragoza$$bDpto. Ingeniería Diseño Fabri.$$cÁrea Proyectos de Ingeniería
000099237 773__ $$g33 (2020), 69-77$$pCurr. opin. food sci.$$tCurrent Opinion in Food Science$$x2214-7993
000099237 85641 $$uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85078778886&doi=10.1016%2fj.cofs.2019.12.006&partnerID=40&md5=4228095b617ad5346158aafc2925fd1a$$zTexto completo de la revista
000099237 8564_ $$s1080442$$uhttps://zaguan.unizar.es/record/99237/files/texto_completo.pdf$$yVersión publicada
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