Without words: the effects of packaging imagery on consumer perception and response

Gil-Pérez, I. (Universidad de Zaragoza) ; Rebollar, R. (Universidad de Zaragoza) ; Lidón, I. (Universidad de Zaragoza)

Resumen: Scientific interest in understanding how packaging imagery influences consumer perception and response has increased in the last decade. Research show that the attributes of what is depicted on imagery anchor consumers’ judgements, affecting how the product within is evaluated and perceived, and that consumers interpret the symbolic attributes of imagery according to their grounded bodily experience with the physical world. In addition, recent advances show that the meaning inferred from ambiguous images can be modulated by manipulating some of the images’ features, and that imagery can play a relevant role in terms of modulating consumption and promoting health choices. The practical implications of these findings are discussed. © 2019 Elsevier Ltd

Idioma: Inglés

DOI: 10.1016/j.cofs.2019.12.006

Año: 2020

Publicado en: Current Opinion in Food Science 33 (2020), 69-77
ISSN: 2214-7993

Originalmente disponible en: Texto completo de la revista

Factor impacto JCR: 6.031 (2020)

Categ. JCR: FOOD SCIENCE & TECHNOLOGY rank: 13 / 143 = 0.091 (2020) - Q1 - T1

Factor impacto SCIMAGO: 1.296 - Food Science (Q1) - Applied Microbiology and Biotechnology (Q1)

Financiación: info:eu-repo/grantAgreement/ES/INIA-FEDER/RTA2015-00060-C04-02
Financiación: info:eu-repo/grantAgreement/ES/INIA-FEDER/RTA2015-00060-C04-03

Tipo y forma: Article (Published version)

Área (Departamento): Área Proyectos de Ingeniería (Dpto. Ingeniería Diseño Fabri.)