Economic performance of the Spanish regional public service broadcasters according to the political party in government: An empirical analysis (1995-2016)

Orive Serrano, V. ; Marco Fondevilla, M. (Universidad de Zaragoza) ; Latorre Martínez, P. (Universidad de Zaragoza)

Resumen: This article analyses and quantifies the influence that the political party ruling the regional government has upon the economic performance of the corresponding public service broadcaster. An analysis of the economic performance of regional broadcasting companies was undertaken over the period from 1995 to 2016, studying variables such as expenses per employee, total expenses, total assets, ROA, assets turnover and total share; and their relationship with the political party ruling in the region. The correlation analysis, based on the Krukal-Wallis test, confirms the political parties'' influence on the broadcasting entities'' management approach. The results obtained indicate that there are significant differences in economic performance depending on the political party (Partido Popular, Spanish Socialist Workers Party and nationalist-regionalist parties) which governs the Autonomous Community, and suggest research areas of interest in order to examine in greater detail the impact of these parties in each case.

Idioma: Inglés

DOI: 10.15581/003.32.4.159-170

Año: 2019

Publicado en: Comunicación y Sociedad 32, 4 (2019), 159-170
ISSN: 0214-0039

Factor impacto SCIMAGO: 0.331 - Communication (Q2)

Tipo y forma: Article (Published version)

Área (Departamento): Área Organización de Empresas (Dpto. Direcc.Organiza.Empresas)
Área (Departamento): Área Economía Finan. y Contab. (Dpto. Contabilidad y Finanzas)