Comercialización e Investigación de Mercados

Latest additions:
2026-04-10
13:58
Spatial future ahead! Augmented reality and anticipated life consequences Barta Arroyos, Sergio ; Reto ; Hinsch, Chris ; Kalantari, Mahdokht ; Krey, Nina ; Rauschnabel, Philipp - [Internet Research 36, 7 (2026), 127-148- ISSN: 1066-2243]
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2026-04-10
13:57
How does temporal content on social media influence engagement behaviors? The roles of experiential messages and visual features Lapresta-Romero, Sara ; Hernández-Ortega, Blanca ; Franco, José L. - [Journal of Business Research 210 (2026), 116148 [18 pp.]- ISSN: 0148-2963]
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2026-03-26
14:44
The consciousness of nature tourists and their commitment to destination sustainability Berne-Manero, C. ; Marzo-Navarro, M. ; Pedraja-Iglesias, M. - [International Journal of Marketing Communication and New Media 18 (2026), 146-161- ISSN: 2182-9306]
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2026-03-16
08:27
Unpacking the relationship between co‐creation and brand equity: a multi‐study approach Markovic, Stefan ; Iglesias, Oriol ; Torres, Anna ; Rivera-Torres, Pilar ; Koporcic, Nikolina - [European management review (2025), [24 pp.]- ISSN: 1740-4754]
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2026-03-16
08:27
Co-creation in B2B AI sales: buyers’ perspectives from a mixed-method study Fehrenbach, David ; Herrando, Carolina - [JOURNAL OF BUSINESS & INDUSTRIAL MARKETING (2026), [15 pp.]- ISSN: 0885-8624]
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2026-02-05
14:38
The impact of creativity in social AR filters on brand awareness, image, and behavioral intentions: The role of intrusiveness and Ad recognition Orús, Carlos ; Ibáñez-Sánchez, Sergio ; Flavián, Carlos - [Technological Forecasting and Social Change 225 (2026), 124521 [15 pp.]- ISSN: 0040-1625]
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2026-01-30
12:22
The influence of AI-generated versus real food images on perceived value and negative WOM Guinalíu, Miguel ; Belanche, Daniel ; Casaló, Luis V. - [BRITISH FOOD JOURNAL (2025), 1-24- ISSN: 0007-070X]
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2026-01-26
14:52
Work-life balance and corporate social responsibility: The evaluation of gender differences on the relationship between family-friendly psychological climate and altruistic behaviors at work Alvarez-Pérez, María Dolores ; Carballo-Penela, Adolfo ; Rivera Torres, María Pilar - [Corporate Social Responsibility and Environmental Management 27, 6 (2020), 2777-2792- ISSN: 1535-3958]
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2026-01-19
15:07
How are large firms integrating environmental requirements? stakeholders' engagement, environmental disclosure, and financial value creation Suárez-Perales, Inés ; Rivera-Torres, Pilar ; Garcés-Ayerbe, Conchita ; Beortegui Díaz, Rafael - [Business Strategy and the Environment (2025), [13 pp.]- ISSN: 0964-4733]
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2026-01-16
14:59
Impacto de los influencers en la promoción de destinos turísticos: el rol del liderazgo de opinión Fandos-Herrera, Carmina ; Gurrea Sarasa, Raquel ; Labuena García, Alberto ; Viñals Marcos, Carla - [Cuadernos de turismo 56 (2026), 183-210- ISSN: 1139-7861]
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