The export strategy of the Spanish wine industry

Ferrer, Juan R. ; Serrano, Raul (Universidad de Zaragoza) ; Abella, Silvia (Universidad de Zaragoza) ; Pinilla, Vicente (Universidad de Zaragoza) ; Maza, M. Teresa (Universidad de Zaragoza)

Resumen: Aim of study: This study analyses how business strategy has influenced the export performance of the Spanish wine industry. In recent decades, Spain has been among those countries that have significantly increased their wine exports.
Area of study: We used data collected from a survey comprising 339 Spanish wine-making companies
Material and methods: The empirical analysis was carried out by sending a survey and subsequent telephone call to all the independent wineries belonging to PDOs, the number of responses was 339, 14% of the sample. Using the Heckman methodology, we analysed the variables that determine the decision to export and the export intensity.
Main results: Spanish firms have successfully used different combined strategies in order to achieve an intensification of exports. This implies that the joint use of strategies that seek efficiency (through cost reduction) while increasing value for the customer (through innovation and improved communication processes and distribution) achieve an increase in the internationalisation of the company. Therefore, the results of this study add new strategic alternatives to those traditionally proposed by the literature
Research highlights: Firm strategy also has an effect on export performance in the Spanish wine industry. To grow in international markets, companies can use a combination of different strategic options.

Idioma: Inglés

DOI: 10.5424/sjar/2022203-18966

Año: 2022

Publicado en: Spanish Journal of Agricultural Research 20, 3 (2022), e0103 [13 pp.]
ISSN: 1695-971X

Factor impacto JCR: 0.9 (2022)

Categ. JCR: AGRICULTURE, MULTIDISCIPLINARY rank: 40 / 58 = 0.69 (2022) - Q3 - T3

Factor impacto CITESCORE: 1.9 - Agricultural and Biological Sciences (Q3)

Factor impacto SCIMAGO: 0.249 - Agronomy and Crop Science (Q3)

Financiación: info:eu-repo/grantAgreement/ES/DGA-FEDER/S52-20R
Financiación: info:eu-repo/grantAgreement/ES/DGA-FEDER/S55-20R
Financiación: info:eu-repo/grantAgreement/ES/MINECO/ECO2016-77843-P
Financiación: info:eu-repo/grantAgreement/ES/MINECO/PGC2018-095529-B-I00

Tipo y forma: Article (Published version)

Área (Departamento): Área Organización de Empresas (Dpto. Direcc.Organiza.Empresas)
Área (Departamento): Área Econom.Sociol.Polit.Agra. (Dpto. CC.Agrar.y Medio Natural)
Área (Departamento): Área Hª e Instituc.Económ. (Dpto. Economía Aplicada)