Family Vacation Decision Making: The Role of Woman
Barlés-Arizón,M. J. (Universidad de Zaragoza) ; Fraj-Andrés,E. (Universidad de Zaragoza) ; Martínez-Salinas,E. (Universidad de Zaragoza)
Resumen: Most people spend their vacations with their family and decide where, how, and when with their spouses. The woman’s role within the couple has become more and more influential in certain purchase decisions. This influence is strongly related to their lifestyles and values. For the tourism sector and its marketing strategy, it would be very useful to know the role that women play in vacation decisions. So, this article aims to analyze the influence of women’s lifestyles and values on family vacation decisions. The information is based on 300 questionnaires addressed to married or cohabiting women. The results show differences in vacation decisions depending on the profile of the women (professional vs. traditional) and their preferences in activities.
Idioma: Inglés
DOI: 10.1080/10548408.2013.835681
Año: 2013
Publicado en: JOURNAL OF TRAVEL & TOURISM MARKETING 8, 30 (2013), 873-890
ISSN: 1054-8408
Factor impacto JCR: 0.695 (2013)
Categ. JCR: HOSPITALITY, LEISURE, SPORT & TOURISM rank: 27 / 39 = 0.692 (2013) - Q3 - T3
Financiación: info:eu-repo/grantAgreement/ES/DGA/S09
Financiación: info:eu-repo/grantAgreement/ES/MICINN/ECO2009-08283
Tipo y forma: Article (PostPrint)
Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes. If you remix, transform, or build upon the material, you may not distribute the modified material.
Exportado de SIDERAL (2023-12-14-13:18:12)
Visitas y descargas
Idioma: Inglés
DOI: 10.1080/10548408.2013.835681
Año: 2013
Publicado en: JOURNAL OF TRAVEL & TOURISM MARKETING 8, 30 (2013), 873-890
ISSN: 1054-8408
Factor impacto JCR: 0.695 (2013)
Categ. JCR: HOSPITALITY, LEISURE, SPORT & TOURISM rank: 27 / 39 = 0.692 (2013) - Q3 - T3
Financiación: info:eu-repo/grantAgreement/ES/DGA/S09
Financiación: info:eu-repo/grantAgreement/ES/MICINN/ECO2009-08283
Tipo y forma: Article (PostPrint)
Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes. If you remix, transform, or build upon the material, you may not distribute the modified material. Exportado de SIDERAL (2023-12-14-13:18:12)
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Record created 2023-12-15, last modified 2023-12-15