Identification of the Profiles of Women Who Take Holiday Decisions
Barlés Arizón, Mª José (Universidad de Zaragoza) ; Fraj Andrés, Elena (Universidad de Zaragoza) ; Matute Vallejo, Jorge (Universidad de Zaragoza)
Resumen: Purpose – This study aims to identify typologies of women who take holiday decisions within the couple,characterizing their profile through their lifestyles and some socio-demographic variables.
Design/methodology/approach – The information was obtained through a survey addressed to Spanish women who were married or lived with their partner. Data were used to perform two types of analyses: scales validation and cluster analysis.
Findings – Three different groups have been found depending on the importance the women give to pre- and during-holiday decisions. These groups present specific socio-demographic characteristics, interests and opinions. However, findings reveal the need for further research into women’s lifestyles as an explanatory variable.
Research limitations/implications – This information will contribute not only to the academic knowledge, but will also help tourist managers to create competitive offers. It will also allow managers to implement more efficient promotional campaigns with the aim of attracting female tourists.
Originality/value – A classification of women, based on their holiday decisions, their lifestyles (activities, interest and opinions, AIO scale) and on some socio-demographic variables (age, time living with the partner, children, occupation, level of studies, personal and family income, etc.), is provided in order to characterise them.
Idioma: Inglés
DOI: 10.1108/16605371011040870
Año: 2010
Publicado en: Tourism Review 65, 1 (2010), 4-17
ISSN: 1660-5373
Tipo y forma: Article (PostPrint)
Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes.
Exportado de SIDERAL (2024-02-07-14:38:33)
Visitas y descargas
Design/methodology/approach – The information was obtained through a survey addressed to Spanish women who were married or lived with their partner. Data were used to perform two types of analyses: scales validation and cluster analysis.
Findings – Three different groups have been found depending on the importance the women give to pre- and during-holiday decisions. These groups present specific socio-demographic characteristics, interests and opinions. However, findings reveal the need for further research into women’s lifestyles as an explanatory variable.
Research limitations/implications – This information will contribute not only to the academic knowledge, but will also help tourist managers to create competitive offers. It will also allow managers to implement more efficient promotional campaigns with the aim of attracting female tourists.
Originality/value – A classification of women, based on their holiday decisions, their lifestyles (activities, interest and opinions, AIO scale) and on some socio-demographic variables (age, time living with the partner, children, occupation, level of studies, personal and family income, etc.), is provided in order to characterise them.
Idioma: Inglés
DOI: 10.1108/16605371011040870
Año: 2010
Publicado en: Tourism Review 65, 1 (2010), 4-17
ISSN: 1660-5373
Tipo y forma: Article (PostPrint)
Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes. Exportado de SIDERAL (2024-02-07-14:38:33)
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Articles > Artículos por área > Comercialización e Investigación de Mercados
Record created 2024-02-07, last modified 2024-02-07