Resumen: Artificial Intelligence (AI) is revolutionizing creativity by enhancing creative processes in design and other related disciplines. As a creative assistant, it facilitates co-creation and explores new possibilities for user-centered design. As a factor of originality and innovation, creativity to support collaborative and multidisciplinary approaches utilizing AI is emphasized. It is noted that AI tools are capable of generating images from text, which highlights the interaction between designers and AI during the conceptualization process. AI has found an important role to play in creative capabilities by enabling improvisation, co-creation, and interactive interpretations between humans and machines. For students to become familiar with these AI tools, teachers must be trained in explaining their operation and limitations. An analysis is run with a sample of 80 Industrial Design Engineering students to highlight the advantages and challenges associated with this human–machine co-creation process and to conclude by presenting options for future developments in this field. Idioma: Inglés DOI: 10.1007/978-981-97-2468-0_23 Año: 2024 Publicado en: Lecture Notes in Educational Technology (2024), 231-241 ISSN: 2196-4971 Tipo y forma: Artículo (PostPrint) Área (Departamento): Área Expresión Gráfica en Ing. (Dpto. Ingeniería Diseño Fabri.)