Reciprocity and commitment in online travel communities
Belanche, D. (Universidad de Zaragoza) ; Casaló, L.V. (Universidad de Zaragoza) ; Flavián, C. (Universidad de Zaragoza) ; Guinalíu, M. (Universidad de Zaragoza)
Resumen: Purpose: With social exchange theory as a basis, the purpose of this paper is to seek a better understanding of advice processes in online travel communities, which offer crucial advice for travelers’ decisions. It also predicts that relational capital variables (commitment, reciprocity perceptions) moderate the main relationships. Design/methodology/approach: Data from a web survey of 456 users of online travel communities affirm the scale’s validity and provide the input for structural equation modeling and multisample analyses of the hypotheses. Findings: Higher levels of commitment reinforce the effect of following past advice on passive and active participation intentions. Users’ perceptions of reciprocity in the community strengthen the influence of following past advice on active participation. However, a high level of reciprocity causes users following past advice to reduce their intentions to continue following that advice. Practical implications: Management tactics should specify active and passive participation in online travel communities. Specifically, to encourage the creation of high-quality new content, community managers should create interactive environments marked by high levels of reciprocity and commitment. Originality/value: This research elucidates the role of relational capital variables in advice processes and advances understanding of online travel communities.
Idioma: Inglés
DOI: 10.1108/IMDS-03-2018-0098
Año: 2019
Publicado en: INDUSTRIAL MANAGEMENT & DATA SYSTEMS 119, 2 (2019), 397-411
ISSN: 0263-5577
Factor impacto JCR: 3.329 (2019)
Categ. JCR: ENGINEERING, INDUSTRIAL rank: 16 / 48 = 0.333 (2019) - Q2 - T2
Categ. JCR: COMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS rank: 37 / 109 = 0.339 (2019) - Q2 - T2
Factor impacto SCIMAGO: 1.39 - Computer Science Applications (Q1) - Industrial and Manufacturing Engineering (Q1) - Strategy and Management (Q1) - Management Information Systems (Q1) - Industrial Relations (Q1)
Tipo y forma: Article (PostPrint)
Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes.
Exportado de SIDERAL (2025-01-17-14:44:56)
Visitas y descargas
Idioma: Inglés
DOI: 10.1108/IMDS-03-2018-0098
Año: 2019
Publicado en: INDUSTRIAL MANAGEMENT & DATA SYSTEMS 119, 2 (2019), 397-411
ISSN: 0263-5577
Factor impacto JCR: 3.329 (2019)
Categ. JCR: ENGINEERING, INDUSTRIAL rank: 16 / 48 = 0.333 (2019) - Q2 - T2
Categ. JCR: COMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS rank: 37 / 109 = 0.339 (2019) - Q2 - T2
Factor impacto SCIMAGO: 1.39 - Computer Science Applications (Q1) - Industrial and Manufacturing Engineering (Q1) - Strategy and Management (Q1) - Management Information Systems (Q1) - Industrial Relations (Q1)
Tipo y forma: Article (PostPrint)
Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes. Exportado de SIDERAL (2025-01-17-14:44:56)
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Record created 2025-01-16, last modified 2025-01-17