Actitudes de los consumidores hacia las hortalizas ecológicas: segmentación y potencial de mercado
Fortea Millán, Carmen ; Gracia Royo, Azucena ; Maza Rubio, María Teresa (Universidad de Zaragoza)
Resumen: El objetivo de este trabajo es analizar las actitudes de los consumidores aragoneses hacia las hortalizas ecológicas y segmentarlos en función de dichas actitudes. Para ello se llevó a cabo una encuesta online a consumidores de hortalizas mayores de 18 años en Aragón. Los resultados indican que las actitudes se pueden agrupar en dos factores, uno que recoge los aspectos positivos y otro, los negativos. Se obtuvieron dos segmentos de consumidores, uno de ellos el de consumidores potenciales de hortalizas ecológicas al mostrar una mayor disposición a comprarlas y una mayor preocupación por su salud y el medioambiente.
The aim of this study is to analyse the attitudes of Aragonese consumers towards organic vegetables and to segment them according to these attitudes. To this end, an online survey was carried out among vegetable consumers over 18 years of age in Aragon. The results indicate that attitudes can be grouped into two factors, one reflecting positive aspects and the other negative. Two consumer segments were obtained, one of which was that of potential consumers of organic vegetables, showing a greater willingness to buy them and a greater concern for their health and the environment.
Idioma: Español
DOI: 10.7201/earn.2025.01.08
Año: 2025
Publicado en: Economía agraria y recursos naturales 25, 1 (2025), 179-200
ISSN: 1578-0732
Tipo y forma: Article (Published version)
Área (Departamento): Área Econom.Sociol.Polit.Agra. (Dpto. CC.Agrar.y Medio Natural)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes. If you remix, transform, or build upon the material, you may not distribute the modified material.
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The aim of this study is to analyse the attitudes of Aragonese consumers towards organic vegetables and to segment them according to these attitudes. To this end, an online survey was carried out among vegetable consumers over 18 years of age in Aragon. The results indicate that attitudes can be grouped into two factors, one reflecting positive aspects and the other negative. Two consumer segments were obtained, one of which was that of potential consumers of organic vegetables, showing a greater willingness to buy them and a greater concern for their health and the environment.
Idioma: Español
DOI: 10.7201/earn.2025.01.08
Año: 2025
Publicado en: Economía agraria y recursos naturales 25, 1 (2025), 179-200
ISSN: 1578-0732
Tipo y forma: Article (Published version)
Área (Departamento): Área Econom.Sociol.Polit.Agra. (Dpto. CC.Agrar.y Medio Natural)
You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes. If you remix, transform, or build upon the material, you may not distribute the modified material. Exportado de SIDERAL (2025-10-17-14:15:31)
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Articles > Artículos por área > Economía, Sociología y Política Agraria
Record created 2025-06-25, last modified 2025-10-17